Details
Our process can be a deep dive or a course correction, depending on what your brand needs. We are guided by three basic questions: 1) Who are you? 2) What do you do? 3) Why do you matter to your customers? Your brand is what they say/feel/think/believe it is. Customers choose you because your brand satisfies their needs. Companies often fall short in the marketplace without this relevance. Many times typical 'creative' marketing or advertising campaigns fail to engage customer needs and, consequently, have little influence on their choices. We help you answer these questions from your customer's point of view, which is the only one that matters.