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Unpacking Wine Package Design
 
07.27.2015
 
Nielsen will share best practices for winning with consumers
 
“mumm
 
In March 2015 Nielsen released the results from a study of consumer reactions to vodka packaging, which found that potential buyers had strongly favorable reactions to the Belvedere brand. This month Nielsen Design Solutions conducted a wine packaging study, the results of which will be released at the Wines & Vines Packaging Conference on Aug. 19.
Napa, Calif.—The Nielsen Co. has long been known for tracking what consumers watch on television. Today marketers of packaged goods rely on Nielsen to track what consumers buy in stores. At the Wines & Vines Packaging Conference on Aug. 19, Nielsen will reveal the results of an exclusive study that evaluates consumer perceptions and behaviors related to wine package design and branding.


 
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Central Coast Wine Harvest Begins
 
07.24.2015
 
Santa Barbara reports early sparkling harvest, Paso gets hurricane drift
 
“sandhi
 
Sandhi Wines picked the first grapes of the 2015 season Wednesday, kicking off harvest on the Central Coast.
Santa Barbara, Calif.—The historically early sparkling grape harvest in Napa County prompted reports from Central Coast growers. At least one winery in Santa Barbara County also harvested this week, according to Rajat Parr, co-owner of the 500-case Sandhi Wines in Lompoc, Calif.

Parr called it. Yields this year are “very small,” Parr said, calling the July 22 pick “our earliest harvest ever.”


 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2015 $602 million
5%
$8,101 million
6%
June 2014 $571 million $7,676 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2015 $92 million
6%
$1,901 million
14%
June 2014 $87 million $1,669 million
     
Winery Job Index » Month   12 Months  
June 2015 366
22%
261
19%
June 2014 300 220
     
 
MORE » Released on 07.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

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READER COMMENTS
 
Article: Central Coast Wine Harvest Begins »
 
Here at Flying Goat Cellars in Lompoc we harvested last week the Bien Nacido Pinot...
Reader: Guest
 
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I'm curious as to how 'guest' defines wine and their rational for claiming this is...
Reader: Rob McDonald
 
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This is not wine. This is aromatized drink. Like vermouth.
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If the wines listed make up 80% of the US wine sales I'm proud to...
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A well deserved recognition of Jim's efforts over many years
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