San Francisco, Calif.—
Steve Gross, vice president of state relations for the Wine Institute, discusses changes in direct-shipping regulations June 23 in San Francisco, Calif.
Steve Gross had only uttered a single word, but the hooting and cheering he got in return was more befitting of a politician’s victory speech than a presentation at ShipCompliant’s Direct 2016 conference in San Francisco. For Gross, the Wine Institute’s vice president of state relations, the address was
a victory speech of sorts. The word was “Pennsylvania,” and attendees’ enthusiasm directly correlated to the effort Gross and others had put into opening the state
to direct shipments of wine.