Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
01.03.2013  
 

Oregon Wine Leader Bullish About 2013

Wine board director claims strong ties with Washington, says biggest challenge is distribution

 
by Peter Mitham
 
 
Tom Danowski
 
Tom Danowski says fans of Oregon wine would like to see it more available at retail and on wine lists.
Portland, Ore.—A year into his role as executive director of the Oregon Wine Board, Tom Danowski is looking forward to a budding network of relationships to open doors for state wineries.

Danowski, who oversaw imported wine for Washington state’s Ste. Michelle Wine Estates and took several upscale clothing and lifestyle brands to market success prior to joining the Oregon Wine Board in December 2011, has spent the past year building connections.

He’s met with wineries and grapegrowers across the state and sought to cultivate ties with the Washington State Wine Commission and Travel Oregon (the state’s tourism body), both of which can support the international profile of Oregon’s wine industry.

“They’re talking to people all over the world about coming to Oregon, and my ability to drive them to communicate more of the winery itinerary as part of that travel pitch is helpful,” Danowski said.

The efforts are paying off: Travel Oregon currently has a television spot focusing exclusively on Oregon wine as part of its promotional materials.

Friends to the north
Work with his counterparts in Washington state also has been important.

“We both go to international markets as a joint Northwest force,” Danowski said.

Oregon Wine Board successfully applied for federal funds to support its international marketing efforts in 2013. Danowski told Wines & Vines the funds will be unaffected by the ongoing budget wrangling in Washington, D.C. (Danowski doesn’t expect any significant funding challenges for the industry in the foreseeable future.)

The relationships are carrying through on the optimism Danowski expressed during his first week on the job, when he told Wines & Vines that Oregon had a bright future with more to offer the world than Pinot Noir. Speaking to Wines & Vines this week, he said the primary challenge facing the industry is to get the word out about Oregon wine and expand its distribution.

“Oregon’s quality is well known among all us insiders,” he said. “We want to just go to the next two or three concentric circles out from the industry’s real insiders and get even more awareness for Oregon’s quality: more distributors, more importers, more restaurateurs.”

Distribution is a challenge
Statistics about distribution won’t be available until the Nielsen report card for the industry is released in late January, but the 2011 Oregon Winery Census Report prepared for the Oregon Wine Board by the Southern Oregon University Research Center recently pegged annual case sales at 2 million in 2011. Danowski sees an opportunity to grow that number through greater distribution that serves the growing awareness of Oregon wine among consumers.

“Our research tells us that those people who know Oregon wine and think highly of it would be just thrilled if it were a little easier to find sometimes on wine store shelves and restaurant wine lists,” he said.

Danowski continues to commute to Portland from Seattle, but the native of Beaverton, Ore., plans to make the move south permanently after his son finishes high school this spring.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
February 2015 $643 million
7%
$7,954 million
5%
February 2014 $601 million $7,560 million
     
Direct-to-Consumer Shipments » Month   12 Months  
February 2015 $132 million
4%
$1,823 million
14%
February 2014 $126 million $1,598 million
     
Winery Job Index » Month   12 Months  
February 2015 275
26%
238
16%
February 2014 219 206
     
 
MORE » Released on 03.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 26-29
     
    Taste Washington
     
  • March 27-29
     
    Garagiste Festival
     
  • March 31
     
    Wine Market Council Consumer Research Conference
     
  • April 17
     
    Newsom Grape Day
     
  • MORE »
 

READER COMMENTS
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
Article: Loosening AVA Regulations »
 
When I see 'Napa Valley'on a wine label, it doesn't only suggest the flavors I...
Reader: Guest
 
Article: Loosening AVA Regulations »
 
I should be able to live in MA, buy Napa, CA grapes, truck them across...
Reader: Guest
 
Article: The Stark Disparity in Critical Tastes »
 
The disparity is all well and good for consumers. More opinions and a kind of...
Reader: Guest
 
Article: Commercial Teaching Winery for the Midwest »
 
Please visit www.lakemichigancollege.edu/wine for more information about the program.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 New Wine Importer Look...
 New York, NY
Sales and Marketing
 Tasting Room Associate
 Dundee, OR
DTC, Tasting Room and Retai
 Chicago Sales Rep Need...
 Chicago, IL
Sales and Marketing
 North Central Regional...
 Chicago, Detroit, IL
Sales and Marketing
 District Sales Manager...
 Tampa, Ft. Lauderdale, FL
Sales and Marketing
 Wine Sales Representat...
 Manhattan, NY
Sales and Marketing
 Visitor Center Busser/...
 Rutherford, CA
DTC, Tasting Room and Retai
 Assistant Winemaker
 Los Olivos, CA
Winemaker/Enologist
 Retail Wine And Liquor...
 Nyc, NY
DTC, Tasting Room and Retai
 Spirits Specialist, Ce...
 Glen Allen, VA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.