Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
04.26.2011  
 

Oregon Winery Takes Root in Washington

Lachini will open wine shop and tasting room in Woodinville

 
by Peter Mitham
 
 
Lachini wine
 
Lachini wine shop in Washington will bear the same name as Lachini Vineyards in Oregon.
Woodinville, Wash.—A year after the Willamette Valley Wineries Association organized a road trip to Seattle, an Oregon winery is setting up shop in Washington. Lachini Vineyards, a 5,400-case producer in Newberg, Ore., owned by Ron and Marianne Lachini of Medina, Wash., a Seattle suburb, will launch its presence in Woodinville in late May.

“We feel that we’ll have pretty good sales there,” Ron Lachini told Wines & Vines. The significant size and wealth of the Seattle market, as well as the tourist traffic it enjoys as a Pacific Northwest gateway, were factors in the decision to open a tasting room in Woodinville, currently home to 59 wineries, according to WinesVinesDATA.

“We think that there are a tremendous number of folks who live up in the Seattle area and/or only come to the Seattle area,” he said. “This is a way for us to have immediate access to them.” Lachini’s focus on Pinot Noir, which represents about 65% of its annual production, also will help the venture stand out.

“We weren’t looking to start a new winery at this point in time, so the way around that is to have a wine shop that will be titled Lachini—no different than our wine’s name—and we’ve set up a new LLC to sell our wine to the wine shop,” Lachini said. “We’ll have a wine shop that will in fact be a tasting room.”

The wine shop designation will also give Lachini the freedom to showcase products from other wineries and AVAs. While the Lachini Vineyard stock will be the initial focus, future offerings may include wines from other wineries in the Chehalem Mountains AVA that want to tap the Seattle market.

The move is important, Lachini said, given shifts in sales methods and consumer buying habits. Direct sales are an important channel for niche producers, boosting the importance of building relationships with consumers. While greater retail distribution may help move product, Lachini believes there’s more to be said for tasting rooms where experiences, memories and a sense of place can be forged.

Lachini wine
 
Marianne and Ron Lachini are opening a wine shop in Woodinville, Wash., in late May.

“We’ve been in as many as 45 markets—including countries like Japan and four Canadian provinces, the UK, the U.S., states galore,” Lachini explained. “We can eliminate the middleman and continue to give an experience. It’s not necessarily fulfilled when we’ve had to expand into retail just to sell through our wine.”

Past events by the Willamette Valley Wineries Association, including last year’s event in Seattle and February’s flight to New York, have found consumer memories key to furthering sales.

The recent events in New York attracted a significant number of people who wanted another taste of the good times they’d enjoyed in Oregon on recent visits, while the Seattle event last year was billed a “neighborhood bash” by some participants. The Seattle event “is just one of the many efforts we’re making to make sure our neighbors all know that we’re here and we’re fun to visit,” Annie Shull of 6,700-case Raptor Ridge Winery, Carlton, Ore., told Wines & Vines at the time.

Maintaining the fun factor, Lachini plans to build a proper tasting room at its estate vineyard in Newberg this summer as its Woodinville storefront begins heightening its profile in Washington state. Lachini expects the tasting room to be ready for this year’s Thanksgiving holiday.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
January 2015 $623 million
7%
$7,912 million
5%
January 2014 $583 million $7,514 million
     
Direct-to-Consumer Shipments » Month   12 Months  
January 2015 $75 million
-3%
$1,818 million
15%
January 2014 $77 million $1,584 million
     
Winery Job Index » Month   12 Months  
January 2015 259
26%
233
15%
January 2014 205 203
     
 
MORE » Released on 02.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 2-5
     
    Decouvertes en Vallee du Rhone
     
  • March 4-6
     
    Michigan Wine & Grape Conference
     
  • March 12
     
    Central Coast Insights
     
  • March 13-15
     
    Women of the Vine
     
  • MORE »
 

READER COMMENTS
 
Article: Scurlock joins wine hall of fame »
 
Congratulations David!
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
I guess my first question would be why is there a three tier system to...
Reader: Guest
 
Article: Wine on the Rocks »
 
Great potential! Mineralities are sought after and can be found in these rock formations with...
Reader: Bruce Coulthard
 
Article: 90% of U.S. Consumers Can Buy Wine Direct »
 
You say that 90% of the consumers can buy wine direct. Really? In most cases...
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
It is an unfortunate fact that the regulations have no understanding of modern technology and...
Reader: Paul Mabray
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Fine Wine Sales Repres...
 Sf Bay Area,, CA
Sales and Marketing
 Corporate Counsel
 Santa Rosa, CA
General Administration and
 Skilled Cellar Worker
 Santa Rosa, CA
Winemaking and Production
 Tasting Room Assistant
 Napa, CA
DTC, Tasting Room and Retai
 Tasting Room Lead
 Sonoma, CA
DTC, Tasting Room and Retai
 Inventory Manager
 Sonoma, CA
Winemaking and Production
 Event And Marketing Co...
 Kasota, MN
Sales and Marketing
 Dtc Estate Representat...
 Angwin, CA
Sales and Marketing
 Full-Time Lecturer/Pil...
 San Luis Obispo, CA
Winemaking and Production
 Assistant/Associate Pr...
 San Luis Obispo, CA
Vineyards
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.