Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
04.26.2011  
 

Oregon Winery Takes Root in Washington

Lachini will open wine shop and tasting room in Woodinville

 
by Peter Mitham
 
 
Lachini wine
 
Lachini wine shop in Washington will bear the same name as Lachini Vineyards in Oregon.
Woodinville, Wash.—A year after the Willamette Valley Wineries Association organized a road trip to Seattle, an Oregon winery is setting up shop in Washington. Lachini Vineyards, a 5,400-case producer in Newberg, Ore., owned by Ron and Marianne Lachini of Medina, Wash., a Seattle suburb, will launch its presence in Woodinville in late May.

“We feel that we’ll have pretty good sales there,” Ron Lachini told Wines & Vines. The significant size and wealth of the Seattle market, as well as the tourist traffic it enjoys as a Pacific Northwest gateway, were factors in the decision to open a tasting room in Woodinville, currently home to 59 wineries, according to WinesVinesDATA.

“We think that there are a tremendous number of folks who live up in the Seattle area and/or only come to the Seattle area,” he said. “This is a way for us to have immediate access to them.” Lachini’s focus on Pinot Noir, which represents about 65% of its annual production, also will help the venture stand out.

“We weren’t looking to start a new winery at this point in time, so the way around that is to have a wine shop that will be titled Lachini—no different than our wine’s name—and we’ve set up a new LLC to sell our wine to the wine shop,” Lachini said. “We’ll have a wine shop that will in fact be a tasting room.”

The wine shop designation will also give Lachini the freedom to showcase products from other wineries and AVAs. While the Lachini Vineyard stock will be the initial focus, future offerings may include wines from other wineries in the Chehalem Mountains AVA that want to tap the Seattle market.

The move is important, Lachini said, given shifts in sales methods and consumer buying habits. Direct sales are an important channel for niche producers, boosting the importance of building relationships with consumers. While greater retail distribution may help move product, Lachini believes there’s more to be said for tasting rooms where experiences, memories and a sense of place can be forged.

Lachini wine
 
Marianne and Ron Lachini are opening a wine shop in Woodinville, Wash., in late May.

“We’ve been in as many as 45 markets—including countries like Japan and four Canadian provinces, the UK, the U.S., states galore,” Lachini explained. “We can eliminate the middleman and continue to give an experience. It’s not necessarily fulfilled when we’ve had to expand into retail just to sell through our wine.”

Past events by the Willamette Valley Wineries Association, including last year’s event in Seattle and February’s flight to New York, have found consumer memories key to furthering sales.

The recent events in New York attracted a significant number of people who wanted another taste of the good times they’d enjoyed in Oregon on recent visits, while the Seattle event last year was billed a “neighborhood bash” by some participants. The Seattle event “is just one of the many efforts we’re making to make sure our neighbors all know that we’re here and we’re fun to visit,” Annie Shull of 6,700-case Raptor Ridge Winery, Carlton, Ore., told Wines & Vines at the time.

Maintaining the fun factor, Lachini plans to build a proper tasting room at its estate vineyard in Newberg this summer as its Woodinville storefront begins heightening its profile in Washington state. Lachini expects the tasting room to be ready for this year’s Thanksgiving holiday.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2015 $607 million
7%
$8,068 million
5%
May 2014 $569 million $7,651 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2015 $141 million
4%
$1,896 million
14%
May 2014 $135 million $1,657 million
     
Winery Job Index » Month   12 Months  
May 2015 355
15%
256
20%
May 2014 308 213
     
 
MORE » Released on 06.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 1
     
    Ag Labor Relations and Pre-Harvest Briefing
     
  • July 9-10
     
    Wineries, Breweries and Distilleries
     
  • July 18
     
    Oakland Wine Festival
     
  • July 19-22
     
    Steamboat Pinot Noir Conference
     
  • MORE »
 

READER COMMENTS
 
Article: New York Wineries Going Green »
 
I am wondering how substantial the electric bill is for wineries in the Finger Lakes...
Reader: Guest
 
Article: Tasting Room Rewards »
 
I have worked in a tasting room (3) for over 8 years. It is a...
Reader: Guest
 
Article: Norton to retire from UCCE »
 
Well done, Max!
Reader: Guest
 
Article: Fighting Disease Organically »
 
IARC Monograph reports weak evidence of carcinogenicity of highly refined petroleum mineral oils, carcinogenicity is...
Reader: Hilliard
 
Article: Not-so-Merry May in California Vineyards »
 
This is a biased article. The author is looking for a grape growing crisis that...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Hospitality Kitchen Su...
 Sebastopol, CA
DTC, Tasting Room and Retai
 Tasting Room/Guest Rel...
 Sonoma, CA
DTC, Tasting Room and Retai
 Tasting Room Represent...
 Santa Rosa, CA
DTC, Tasting Room and Retai
 Key Account Manager-Mi...
 Detroit, MI
Sales and Marketing
 Key Account Manager-In...
 Indianapolis, IN
Sales and Marketing
 Key Account Manager-Ny...
 New York City, NY
Sales and Marketing
 Key Account Manager-Do...
 Peoria, IL
Sales and Marketing
 Key Account Manager-Te...
 Memphis, TN
Sales and Marketing
 Packaging Engineer I
 St. Helena, CA
Cellar, Lab and Production
 Viticulture Tech (Heal...
 Healdsburg, CA
Vineyards
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.