Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
06.28.2013  
 

Professor Decries Shortage of Farm Advisors

Viticulturist addresses withering state of UC Cooperative Extension in ASEV Merit Award speech

 
by Jim Gordon
 
 
stan howell jim wolpert
 
Stanley Howell (left) shakes hands with Merit Award recipient Jim Wolpert Thursday at the annual meeting of the American Society for Viticulture and Enology. During his acceptance speech Wolpert said Howell mentored him as a grad student at Michigan State University and encouraged his colleagues to mentor others.
Monterey, Calif.—The former head of the Department of Viticulture and Enology at the University of California, Davis, told his colleagues Thursday in a speech that the university can’t be depended on to keep its Cooperative Extension service healthy. Dr. Jim Wolpert, accepting the annual Merit Award at the national conference of the American Society for Enology and Viticulture, urged the wine industry itself to consider funding extension farm advisors for grapegrowing rather than continuing to depend on the UC system.

The retired professor and researcher recalled that when he came to Davis in the 1980s, about 450 University of California Cooperative Extension (UCCE) employees served farmers of all types around the state, bringing them up to date on the latest research and helping them solve problems in their vineyards. Today the number has dropped to 200-250 advisors, depending on how one counts them, Wolpert said.
    Steady ASEV attendance; Austin on the horizon
     

     
    Registered attendance at the ASEV annual conference in Monterey this week surpassed 500, about the same level as last year. Attendees seemed happy with adjustments and additions to the program this year. ASEV board members were looking with optimism to next year’s conference scheduled for June 23-27, 2014, in Austin, Texas, where increased participation by ASEV members from the eastern U.S. is anticipated.
    J.G.

“If we stay on this line and extend it out, when will we get to zero?” he asked. “About 20 years out.”

As advisors retire or leave the system to join private industry, the university is not replacing many of them, due to severe budget cuts during the past 10 years. One reliable ag industry source calculated that each of the current 10 UCCE viticulture advisors is responsible for an average 73,000 acres and 700 growers. (Editor’s note: look for more on this topic in the Vineyard View column in the August 2013 issue of Wines & Vines.)

Wolpert said not to expect the UCCE to raise an alarm about its own erosion. Like the band playing as the Titanic sank, the UCCE doesn’t want to make anyone feel worse about a situation that appears irreversible, Wolpert clarified.

When an extension advisor leaves and is not replaced (as has happened in Madera, Tulare and Kern counties in recent years), an advisor in a neighboring county is often asked to cover that territory in addition to his or her own. And, Wolpert said, the UCCE stresses that there is an Internet alternative to an agent. “Somebody is going to say, ‘Well, we have an e-substitute for a real person.’ But at some point you’ve really got to be there in the field.”

He spoke about the importance of the independent nature of the farm advisors. Ag suppliers are also knowledgeable, but it can be difficult for growers to separate a supplier’s sales pitch from objective advice. “Where will you get that third-party advice if not from extension?” he asked.

Faced with a similar situation, the table grape growers of California recently decided to raise funds themselves. Wolpert said they have gathered $840,000 and are working on a method to supplement the state’s extension budget and keep farm advisors in their fields. “I hope you will consider if we can do that for viticulture,” Wolpert said.

Ironically, the generosity of wine industry icons like Robert Mondavi, the Jess Jackson family and Jerry Lohr in funding physical facilities for UC Davis has sometimes backfired when UCCE went looking for more money from taxpayers.

“There were people who said to me, ‘Any industry that can give you $25 million doesn’t need help from us,’” Wolpert relayed, referring to the Robert and Margrit Mondavi gift for Davis to build its new campus winery. “Our industry is perceived as being quite wealthy, despite what you know it to be,” Wolpert told his audience of about 350 in the Portola Hotel and Monterey Conference Center.

The now-retired professor, researcher, department chair and catalyst for many lasting projects such as the Zinfandel Heritage Vineyard apologized for sounding pessimistic, and added: “Maybe the ship will be righted….But as long as you’re forewarned, you will be forearmed. I didn’t want to leave here without telling you the reality.”

Mentors among us
Then he spoke about the importance of mentors, citing as an example his former professor, Stanley Howell, at Michigan State University when Wolpert was a grad student there. Howell, a previous Merit Award winner himself, was in the audience.

Wolpert remembered how Howell helped him find his path to a Ph.D. and cemented his belief in sound science. “Stan would say, ‘We are skeptical of our own data, and we don’t believe anyone else’s.’” Data is fragile, Wolpert said. “That is a worthwhile skepticism, as long as it’s fair, as long as it’s not ad hominem.”

Researchers should always design studies that are the most likely to disprove their hypotheses, he said. “I hear people say, ‘I am going out there and prove my hypothesis.’ But no no no, you want to try and disprove your h ypothesis, because that will give your work strength.”

Wolpert thanked his colleagues spanning many years for helping him accomplish all that he has, and claimed that he got too much credit for accomplishments that were often team efforts. He lauded the skills and integrity of the UCCE advisors, saying he would stack them up against any other farm advisors in any specialty anywhere.

He quoted Joseph Campbell, the noted author, lecturer and expert on mythology, regarding the role of mentorship. He asked the audience to consider all the times someone has helped them in their careers. “Stan grabbed me out of despair in grad school. Campbell says you did that for someone else, too, but you just don’t know it. Keep that in mind. Whenever you do your daily activity you are helping somebody.”

Wolpert also offered a quote from Robert Mondavi: “If you find a job you love, you’ll never work a day in your life,” and concluded, “It’s been a blast. I wish I could do it all over again.”

SHARE »
Close
LATEST READER COMMENTS
 
 
Posted on 07.05.2013 - 19:38:12 PST
 
I’m happy to see Jim Wolpert, UC Cooperative Extension specialist emeritus in the Department of Viticulture and Enology at UC Davis, honored. Over his career, Jim’s research and extension have contributed in many ways to the success of California wine grape growers and the state’s wine industry as a whole.

UC Division of Agriculture and Natural Resources remains committed to addressing issues critical to the industry. Interviews are underway for two UC Cooperative Extension viticulture advisor jobs and recruitment for a UCCE specialist for wine grapes will begin soon.

As Jim says, budget cuts have reduced the numbers of UCCE advisors and specialists, but UC ANR has maintained its core by identifying priority positions, strategically using state funds and seeking industry support. It’s now on the rise.

Since January 2012, UC ANR has hired 29 Cooperative Extension advisors and specialists across the state and recruitment is either underway or will begin in 2014 for 43 more positions.
 
Pam Kan-Rice
 
 
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
September 2014 $575 million
5%
$7,743 million
6%
September 2013 $550 million $7,311 million
     
Direct-to-Consumer Shipments » Month   12 Months  
September 2014 $163 million
16%
$1,708 million
11%
September 2013 $141 million $1,538 million
     
Winery Job Index » Month   12 Months  
September 2014 166
14%
226
18%
September 2013 145 192
     
 
MORE » Released on 10.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

FEATURES
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • November 1-2
     
    A Wine & Food Affair
     
  • November 1-2
     
    Temecula Harvest Celebration Barrel Tasting
     
  • November 5
     
    Single Vineyard Night
     
  • November 5-6
     
    Southeastern United Wine & Grape Symposium
     
  • MORE »
 

READER COMMENTS
 
Article: What's Your Winery's IP Worth? »
 
If you would like more information on this seminar please visit The Seminar Group's website....
Reader: Danielle Bingham
 
Article: DtC Is Lifeblood of Wineries, Banker Says »
 
Seems like another locical option would be to have more small niche distrbutors. Consolidation of...
Reader: Guest
 
Article: Tasting Wine From PD-Resistant Grapes »
 
Congratulations Andy! Lots of grapebreeders and southern growers will be looking through the catalogs. i...
Reader: Guest
 
Article: The 'Sideways' Effect »
 
Thank you for this research that confirms what many thought about the pinot noir effect....
Reader: Guest
 
Article: Fine for Volunteer Labor Makes Wineries Wary »
 
This is so incredibly asinine. And my taxes go to help fund these over-reaches? No...
Reader: Philburtonj
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Ams Is Hiring
 Santa Rosa, CA
General Administration and
 Compliance Assistant/S...
 Sonoma County, CA
General Administration and
 Sales Support Administ...
 Novato, CA
General Administration and
 Ranch Leader 3 - Napa ...
 Healdsburg, CA
Vineyards
 Assistant Store Manage...
 New York, NY
DTC, Tasting Room and Retai
 Tasting Room Associate...
 Sebastopol, CA
DTC, Tasting Room and Retai
 Assistant Tasting Room...
 Healdsburg, CA
DTC, Tasting Room and Retai
 Jr. Network Administra...
 St. Helena, CA
General Administration and
 Tasting Room And Wine ...
 Sonoma County, CA
DTC, Tasting Room and Retai
 Tasting Room/Hospitali...
 Rutherford, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.