Commentary from Wines & Vines Editorial Staff
 
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Editor's Letter

by Jim Gordon
 

Tips to Help You Prepare for Crush 2016

 
 

It is only June, but don’t fool yourself. You can wait no longer if you are not already “Well Equipped for Crush,” as the main cover headline says. Three articles in this issue are specifically intended to help you get the winery ready in time for the 2016 harvest.

The first is a column by Andy Starr, who trained and worked as a winemaker in California for several years before moving on to other executive positions in the wine industry, including a closures company and a yeast company. Starr has become a regular columnist, writing five pieces in the past year.

 
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Vineyard View

by Cliff Ohmart
 

Revisiting the Future of Cooperative Extension

 
 

In the August 2013 issue of Wines & Vines I penned the column “The Future of Farm Extension” and reported that the University of California Division of Agriculture and Natural Resources (UC ANR) had lost 22% of its farm advisors and specialists (86 people) between 2009 and 2012.

 
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Viewpoint

by Wendy Van Diver
 

A Wallflower's Perspective  Access to this article requires a subsciption.

 
 

We’ve all heard this over and over again: Great wine is born in the vineyard. Now, after attending the 2016 Vintage Perspective Tasting hosted by the Napa Valley Vintners, I believe that it’s also coming from the corners of the room.

 
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Grounded Grapegrowing

by Glenn McGourty
 

Where There's Fire, There's Smoke  Access to this article requires a subsciption.

 
 

California’s climate has certainly changed perceptibly in the past decade, as drought and increased temperatures year-round have affected winegrowing in the state. Besides potential stress to grapevines, another serious consequence is the increased risk of forest and brush fires. Climate change is predicted to increase the frequency and intensity of forest and brush fires for the West Coast. This may eventually cause massive changes to our landscape in terms of types of trees and shrubs that grow. The potential for devastating fires is a grave concern to all living things in or near wilderness areas.

 
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Inquiring Winemaker

by Tim Patterson
 

In Search of Grapevines and Terroir  Access to this article requires a subsciption.

 
 

WARNING: This column, normally about winemaking topics, is entirely devoted to grapegrowing. Worse, it makes fun of several long-cherished beliefs about grapes and their contribution to wine. But at least I do quote Glenn McGourty, another writer for this magazine and someone who actually does know a lot about grapes, to help with the demolition.

    HIGHLIGHTS
     

     
  • If the concept of terroir contains a kernel of truth, then the real role of grapevines in expressing a sense of place deserves a closer look.
     
  • The author asked noted international viticulturists to answer four questions about terroir.
 
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Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies.

 
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