Commentary from Wines & Vines Editorial Staff
 
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Vineyard View

by Cliff Ohmart
 

Business Model for Inputs Impedes Sustainable Growing

 
 

If the goals of sustainable winegrowing are to reduce farming’s environmental footprint and produce more with less, then the input supply chain business model is an impediment to realizing those goals. Success is measured by selling more rather than less, since most input salespeople make commissions on the amounts they sell. Furthermore, many salespeople not only promote inputs to growers (primarily fertilizers and pesticides), they also provide recommendations on how to use them.

 
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Viewpoint

by Mario Zepponi
 

Predicting Mergers and Acquisitions in 2016; By Mario Zepponi, George Coope and David Von Stroh

 
 

The stage for 2016 is set: The U.S. economy continues to expand; capital markets are relatively strong; U.S. wine consumption continues to rise, and consumers’ purchase patterns increasingly favor more expensive wines. Wine sales have increased during the past 16 years at an average of 3.4% per year, reaching 375 million cases (or approximately 2.8 gallons per capita) in 2014. As of 2013, the U.S. became the largest wine market in the world, with plenty of room for continued growth in per-capita consumption.

 
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Growing & Winemaking

by Fritz Westover
 

Top Seven Mistakes New Grapegrowers Make  Access to this article requires a subsciption.

 
 

I have worked with many vineyard startups during the past decade and evaluated prospective vineyard sites for countless soon-to-be grapegrowers east of the Rocky Mountains. New growers often start growing grapes while working other jobs or after a previous career—frequently one not related to agriculture.

 
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Growing & Winemaking

by Andrew Starr
 

Warming to New Tartrate Stabilization Methods  Access to this article requires a subsciption.

 
 

Tartrate stabilization, often called cold stabilization, is a wine treatment for the cosmetic benefit of avoiding tartrate crystal formation. Intellectually you know you don’t really need to do it, but you do it anyway. So the priority is to get it done while minimizing both the risk of degrading wine quality and cost.

 
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Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies.

 
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