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Editor's Letter

by Jim Gordon
 

A Second Call for Seismic Safety

 
 

The cover headline of Wines & Vines’ September 2010 issue, “Lessons From Chile’s Quake,” stood over an almost incomprehensible photo of barrel stacks at a Colchagua Valley winery that had collapsed into a giant Jenga puzzle. The article by freelance writer Deborah Grossman, who was in Chile during the magnitude-8.8 earthquake there in early 2010, analyzed the damage to Chilean wineries and quoted experts’ advice about how wineries in Chile and around the world could avoid much of the damage next time around.

The earthquake that rocked southern Napa Valley and parts of Sonoma and Solano counties in California on Aug. 24 brought that issue to mind immediately when, within hours, we began seeing photos on Twitter of barrel room catastrophes that looked identical to those in Chile four years ago.

 
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Vineyard View

by Cliff Ohmart
 

Use of Biochar in Vineyards  Access to this article requires a subsciption.

 
 

In the past several years I have been hearing more and reading more about the use of biochar as a soil amendment. Promoters of its use present an impressive list of what biochar can do for our soils and greenhouse gas problems, including: improved water-holding capacity, improved nutrient-holding capacity, providing a favorable habitat for soil microbes and long-term carbon sequestration.

 
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Postmodern Winemaking

by Clark Smith
 

Four Ways to Make White Wine  Access to this article requires a subsciption.

 
 

Most but not all contemporary white wines focus on freshness and purity rather than embracing aromatic integration through refined structure, soulfulness and graceful longevity.

I love modern Mosel wines so much that I cannot keep them in my cellar. I buy them, I drink them. But I believe there is an aesthetic difference between the beauty of these wines and the profundity of great Cabernet. Would you rather have lunch with actress Angelina Jolie or philosopher Bertrand Russell?

 
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Viewpoint

by Josh Moser
 

A Case for 'Suggested Restaurant Price'  Access to this article requires a subsciption.

 
 
Wineries and distributors exert little or no control over what restaurants charge for their wines, resulting in large price disparities from wine list to wine list. The phenomenon is potentially damaging to a wine brand, as customers may blame the winery rather than the restaurant for an overpriced wine.

Because wineries and distributors can’t influence prices in restaurants, they are faced with a “sticker shock” problem.

 
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Inquiring Winemaker

by Tim Patterson
 

In Search of Grapevines and Terroir  Access to this article requires a subsciption.

 
 

WARNING: This column, normally about winemaking topics, is entirely devoted to grapegrowing. Worse, it makes fun of several long-cherished beliefs about grapes and their contribution to wine. But at least I do quote Glenn McGourty, another writer for this magazine and someone who actually does know a lot about grapes, to help with the demolition.

 
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Grounded Grapegrowing

by Glenn McGourty
 

Vineyard Irrigation With a Limited Supply of Water  Access to this article requires a subsciption.

 
 

California and the other Pacific Coast states are facing an unprecedented drought. In California, calendar year 2013 was the driest year on record. Many large reservoirs and ponds are very low, and numerous water providers are curtailing water deliveries to their customers. The period from Nov. 13, 2013, to Jan. 31, 2014, were the driest winter months on record since weather records have been kept in California. Even though some storms have occurred since then, continued dryness and limited frost protection and irrigation water are likely to be issues for the 2014 growing season.

 
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Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies. Wishful thinking, status quo and avoidance do not sell wine. Thankfully, proactive measures do, especially when implemented on a consistent basis, measured and improved for maximum efficacy.

 
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Raising the Bar

by Lesley Berglund
 

Leveraging Your Brand From the Inside Out  Access to this article requires a subsciption.

 
 
The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?
 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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READER COMMENTS
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
Article: New York OKs Out-of-State Grapes »
 
If the resultant wine, using out of state juice,bears the "American" on the label, I...
Reader: Guest
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
 


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