Wine Industry Metrics

 

February Brings Healthy Growth

April 2012
 
by Jim Gordon
 
Wines & Vines wine industry data center
 
Varietals shipped DtC by Oregon and Washington wineries varied drastically. Based on value data for 12 months through February. Source: Wines & Vines/ShipCompliant Shipment Model
Direct-to-consumer shipments and winery hiring activity grew especially fast in February compared to the same month in 2011. The volume of DtC shipments increased by 8%, while value rose 12%, indicating higher prices per bottle. Hospitality staff jobs led a 43% gain in winery hiring activity; winemaking and sales and marketing job postings also increased. Off-premise sales continued to show steady growth at major U.S. food and drug stores.
 

 
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
 
Currently subscribed users please log in at the top of this page.
 
SEE OTHER EDITIONS OF THIS COLUMN  CURRENT COLUMN ARTICLES »