Top varietal wines stayed flat or dropped in average price: Cabernet Sauvignon and Zinfandel, two of the top varietals in DtC shipments, continued to drop in average price. Cabernet’s average price of $53.27 is 5% lower than last year, and Zinfandel’s average is down 9% to $25. 87. The other two top varietals, Chardonnay and Pinot Noir, posted a 2% increase. Across all varietals and wine types, the overall average bottle price for DtC shipments is relatively flat at $33.15 compared to May 2011 at $32.57. Many top varietals are seeing downward price pressure, while blends and sparkling wines are showing bottle price gains./div>
Wine industry job postings continued to grow at a strong rate, posting a 49% increase over the previous year as wineries looked to hire seasonal positions in hospitality as well as boost winemaking staff in anticipation of the coming harvest.