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Cabernet Sauvignon Leads in Flash Offers

October 2012
 
by Andrew Adams
 
flash report
 
None of the other four top wines offered by flash sites came close to matching or surpassing Cabernet Sauvignon by number of offers in the past 12 months. Of the 5,159 total offers in the past year, the top four varietals and blends accounted for 63%, and Cabernet had a 30% share. At the high point for offers in December, there were 167 for Cabernet Sauvignon, 84 for Pinot Noir, 69 for red blends and 56 for Chardonnay. Special release events dramatically increased the average price for Cabernet Sauvignon and red blends this summer, although average flash prices stayed relatively stable. Chardonnay, for example, maintained an average of $20. In just the past month, the nine major flash sites offered 380 wines from 254 unique wineries with an average discount of 34% and an average flash price of $27.59.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
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