Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

Cabernet Sauvignon Leads in Flash Offers

October 2012
 
by Andrew Adams
 
flash report
 
None of the other four top wines offered by flash sites came close to matching or surpassing Cabernet Sauvignon by number of offers in the past 12 months. Of the 5,159 total offers in the past year, the top four varietals and blends accounted for 63%, and Cabernet had a 30% share. At the high point for offers in December, there were 167 for Cabernet Sauvignon, 84 for Pinot Noir, 69 for red blends and 56 for Chardonnay. Special release events dramatically increased the average price for Cabernet Sauvignon and red blends this summer, although average flash prices stayed relatively stable. Chardonnay, for example, maintained an average of $20. In just the past month, the nine major flash sites offered 380 wines from 254 unique wineries with an average discount of 34% and an average flash price of $27.59.
 

 
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
 
Currently subscribed users please log in at the top of this page.
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2015 $622 million
7%
$7,995 million
5%
March 2014 $582 million $7,588 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2015 $252 million
19%
$1,863 million
14%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2015 356
22%
243
16%
March 2014 292 210
     
 
MORE » Released on 04.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • May 5-7
     
    Cabs of Distinction Media and Trade Tasting
     
  • May 6-8
     
    Craft Beverage Expo
     
  • May 14
     
    RAVE at UC Davis
     
  • May 14-17
     
    Paso Robles Wine Festival
     
  • MORE »
 

READER COMMENTS
 
Article: Bedroom Communities Seek Vineyard AVA »
 
Why not just bottle under a vineyard designation? The bond will have a city or...
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
FWIW, We make a few wines from a certified Organic vineyard growing cabernet franc, merlot,...
Reader: southoldfc
 
Article: Specialty Tanks Encourage Oak Extraction »
 
According to the manufacturer, the logs are made through compression and not with a binding...
Reader: Andrew Adams
 
Article: Specialty Tanks Encourage Oak Extraction »
 
What is the bonding agent of the Pressed Oak Logs?
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Sales Guru
 Yountville, CA
DTC, Tasting Room and Retai
 Experienced Tasting Ro...
 Sebastopol, CA
DTC, Tasting Room and Retai
 Bookkeeper
 San Francisco, CA
Finance
 Wine Team Member
 Tarpon Springs, FL
DTC, Tasting Room and Retai
 Harvest Intern Positio...
 Oakland, CA
Cellar, Lab and Production
 Service Support Positi...
 St. Helena, CA
DTC, Tasting Room and Retai
 Sales And Bookkeeping ...
 St. Helena, CA
General Administration and
 Lift Truck Operator
 Oakville, CA
Cellar, Lab and Production
 Bottling Operator Ii
 Oakville, CA
Cellar, Lab and Production
 Customer Care Represen...
 Ukiah, CA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.