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Wine Industry Metrics

 

Winery Jobs Lead Metrics As July Shows Positive Signs

September 2012
 
by Jim Gordon
 
Wines & Vines wine industry data center
 
Bottles priced at and above $50 showed faster growth in volume and total sales during the 12 months ending July 31 than those priced under $50. Higher priced wines grew by 11% in volume and 13% in sales, and lower priced wines grew at 6% in volume and 8% in sales. While higher priced wines' volume represented less than a quarter of the under-$50 volume, they generated nearly the same amount in dollars. Revenues were $658 million for wines $50 and up and $697 million for wines priced less than $50 per bottle.
The Winery Job Index grew 63% in July over the same month in 2011, reflecting dramatic growth in winery hiring activity as the harvest season approached. Winemaking jobs in particular grew 139%, while sales, marketing and hospitality jobs increased at slower rates. Several years of regularly increasing domestic wine sales--and the emptying of bulk-wine reserves--have spurred production and increased personnel needs. Off-premise sales stayed steady at 7% growth, and direct-to-consumer shipments grew, though at a lower rate than in the past 12 months.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
MORE » Released on 07.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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