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Robust Market for Red Blends, Syrah Stagnant

November 2012
 
by Andrew Adams
 
flash report
 
The number of total offers for the past nine months (3,895) was 50% larger than in 2011. Red blends had the highest rate of growth in offers. Flash sites offered twice as many red blends during the same months in 2012 as in 2011. Number of offers rose from 236 to 479, and the average flash price for red blends rose by more than 20%. Cabernet Sauvignon still accounts for nearly 30% of all flash offers, but the rate of growth in the number of red blend offers was far higher than for any other variety. Flash prices for Merlot rose by 10%, while Cabernet and Pinot Noir’s average flash prices grew by 8%. Syrah had the weakest growth in number of offers; its average flash price fell by 4%, and its average discount stayed the highest at 40%—all of which indicate Syrah is a tough sell even for flash sites.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
October 2014 $570 million
6%
$7,775 million
6%
October 2013 $539 million $7,342 million
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2014 $284 million
18%
$1,751 million
13%
October 2013 $240 million $1,556 million
     
Winery Job Index » Month   12 Months  
October 2014 139
6%
226
18%
October 2013 131 192
     
 
MORE » Released on 11.13.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

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