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Robust Market for Red Blends, Syrah Stagnant

November 2012
 
by Andrew Adams
 
flash report
 
The number of total offers for the past nine months (3,895) was 50% larger than in 2011. Red blends had the highest rate of growth in offers. Flash sites offered twice as many red blends during the same months in 2012 as in 2011. Number of offers rose from 236 to 479, and the average flash price for red blends rose by more than 20%. Cabernet Sauvignon still accounts for nearly 30% of all flash offers, but the rate of growth in the number of red blend offers was far higher than for any other variety. Flash prices for Merlot rose by 10%, while Cabernet and Pinot Noir’s average flash prices grew by 8%. Syrah had the weakest growth in number of offers; its average flash price fell by 4%, and its average discount stayed the highest at 40%—all of which indicate Syrah is a tough sell even for flash sites.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2015 $607 million
7%
$8,068 million
5%
May 2014 $569 million $7,651 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2015 $141 million
4%
$1,896 million
14%
May 2014 $135 million $1,657 million
     
Winery Job Index » Month   12 Months  
May 2015 355
15%
256
20%
May 2014 308 213
     
 
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