Wine Industry Metrics
Invino Emerges as Top Flash Site by Offers
by Andrew Adams
Invino has grabbed the lead from Lot18 and Wines Till Sold Out (WTSO) in the flash market. From January to November of 2011, Lot18 and WTSO accounted for the most domestic wine offers, with 676 and 678 respectively, while Invino posted 522 offers. For the same period this year, Invino offered 1,057 wines, WTSO stayed constant at 682, but Lot18’s total offers had slipped to 414. The overall total of flash offers from January to November 2012 was 4,813, which is an increase of 42% over 2011. In other flash site news, Lot18 announced in early December that its chief marketing officer, Jay Sung, had been promoted to chief executive officer, and Olly Garland, former CEO of Direct Wines, had left an advisory role to join the company’s board of directors.
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