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Wine Industry Metrics

 

Off-Premise Sales Up 6% in 2012

February 2013
 
by Jim Gordon
 
 
wine industry metrics
 
wine industry metrics
 
Retail sales continued to increase in December, finishing a year of 6% growth for domestic table wines and passing the $5 billion mark. Revenues in December 2012 (always the biggest month of the year) beat the same month in 2011 by 4% and reached 6.3 million cases, according to the Symphony IRI Group (SIG).

Imports dropped by 0.5% in 2012 and held 20% market share at the major food, drug and liquor stores analyzed by SIG. Wines at $20-plus continued to enjoy the fastest growth of any bottled wines. They gained 11% in December versus a year ago and jumped 15% for the year. The absolute fastest growing categories in 2012 were boxed wines at $3.50 per 750ml and above (which increased by 30% for the year) and wines in aseptic pouches, which rose by 29%.

The biggest price segment in dollars was $8-$10.99, with just over $1 billion. The category’s growth rate of 10% was instrumental in keeping the overall sales trend up for domestic wines.

A look at the varietal lineup including both domestic and imported table wines shows that Chardonnay and Cabernet Sauvignon stayed on top in 2012. Chardonnay grew by 3% to nearly $1.4 billion. Cabernet grew twice as fast to just under $1 billion.

No. 3 Merlot was the only major varietal to shrink in sales, dropping by 6%. The success story of red blends/Meritage wines stood in contrast, as sales rose 22% and approached the size and average bottle price of Pinot Noir.

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
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