Wine Industry Metrics

 

Fast-Growing Sales Accompany Lower Prices

May 2013
 
by Jim Gordon
 
symphony iri wine sales
 
symphony iri wine sales
 
The premium wine category with the biggest price reduction enjoyed the biggest percentage gain in sales during the past 52 weeks, according to March data from the Symphony IRI Group (SIG). Domestic table wines priced at $20 and higher came down in price by $3.62 per case, yet they rang up sales of $238 million (a 15% increase).
 

 
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