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Sustainable Viticulture and Technology

December 2013
 
by Cliff Ohmart
 
I have been fascinated with using technology in agriculture since 1990, after buying a programmable Intermec barcode reader, a Toshiba laptop equipped with Rbase database software and a Canon bubble jet printer that I could run through my Toyota pickup’s cigarette lighter. I mention all those brands to make the point that with technology comes many companies trying to sell farmers their wares, whether they are needed or not. I call this a solution looking for a problem. Since making those purchases 23 years ago I have noticed that certain technologies seemed to emerge years ahead of their widespread adoption by mainstream agriculture.
 

 
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June 2014 $562 million
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June 2013 $535 million $7,094 million
     
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June 2013 224 182
     
 
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