Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

Domestic Wines Grow 7% in Off-Premise Sales in 2013

February 2014
 
by Jim Gordon
 
 
IRI wine sales” welcome=
 
Off-premise sales of domestic wine finished 2013 with a 7% growth rate and $7.3 billion for the year, according to IRI. Sales volume in domestic table wine grew 3% to reach 98 million cases, while domestic sparkling wine sales volume grew 7% to 3 million cases.

Sales of domestic wines grew 6% in December alone compared to December 2012, according to IRI, the Chicago-based market-research firm, and analysis by Wines Vines Analytics. December was by far the biggest sales month of the year, with $742 million in wine sales at the food, drug, liquor and convenience stores monitored by IRI. Domestic table wines grew by 7% in December, but a 2% drop in domestic sparkling wine sales drew down the overall rate.

Red blends up 18%
Chardonnay and Cabernet Sauvignon held their places as the No. 1 and No. 2 top-selling varietal wines off-premise during 2013. The No. 3 position shifted, however, as Pinot Grigio/Gris sales grew 11% to surpass Merlot sales, which declined 2%. The red blends/Meritage category grew fastest at 18%, followed by Fumé/Sauvignon Blanc and Pinot Noir, both with 12% increases.

White Zinfandel shrank by 7% and Riesling by 4%. Syrah/Shiraz contracted by 12% in 750ml bottles and by 7% in 1.5-liter bottles.

Domestic table wines gained 1% market share from imports and took 80% of dollar value in IRI’s 2013 total versus 20% for imports. Imported table wines grew 1%. California had a 73% share of the table wine market, followed by Australia and Italy, both with 6%, and Washington state with 5%.

Sales growth rates by price segment varied considerably in 2013. The hottest domestic wines were those priced $20 and up, which grew by 21%, followed by premium boxed wines priced $3.50-$4.99 per 750ml at 20%.

Cabernet leads at $20
Among $20-plus wines, the biggest selling varietals (in order) in terms of largest sales were Cabernet Sauvignon, Chardonnay, Pinot Noir and Pinot Grigio/Gris. Pinot Noir was by far the fastest growing high-priced varietal of 2013. Sales were up by 54%.

The largest price segment in dollars for domestics was $5-$7.99. This category grew 4%. Close behind in overall sales was the $8-$10.99 segment, which grew 10%.

The top-selling brands in dollar value tended to be those in low price segments. Barefoot remained the No. 1 selling brand, Sutter Home was second, Franzia was third, Yellow Tail fourth and Woodbridge by Robert Mondavi was fifth.

Kendall-Jackson Vintners Reserve was the only brand in the top 20 priced more than $11 per bottle.
 

 

 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • September 18-21
     
    Euphoria
     
  • September 22-23
     
    Wine Industry Financial Symposium
     
  • September 23-24
     
    Experimental Design and Chemometrics for Chemists
     
  • September 27
     
    Red Mountain AVA Block Party
     
  • MORE »
 

READER COMMENTS
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
Article: Tasting the Effects of Wine Closures »
 
What I have found in the past between the type of closures is this. A)...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
What about glass closures (vinolok)? I always see this debate going on and glass is...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Field Sales Manager
 Maryland/Dc, MD
Sales and Marketing
 Human Resources Coordi...
 Paso Robles, CA
General Administration and
 Wine Club Manager/Coor...
 Agoura Hills, CA
Sales and Marketing
 Bottling Line Operator
 Hopland, CA
Winemaking and Production
 Liquor Manager / Wine ...
 Northbrook, IL
Sales and Marketing
 Host / Hostess
 Livermore, CA
DTC, Tasting Room and Retai
 Payroll / Accounts Pay...
 Rutherford, CA
General Administration and
 Retail Sales
 Island Park, NY
Sales and Marketing
 Sales And Marketing As...
 Napa, CA
Sales and Marketing
 Sales Rep - San Franci...
 San Francisco, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.