Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

Domestic Wines Grow 7% in Off-Premise Sales in 2013

February 2014
 
by Jim Gordon
 
 
IRI wine sales” welcome=
 
Off-premise sales of domestic wine finished 2013 with a 7% growth rate and $7.3 billion for the year, according to IRI. Sales volume in domestic table wine grew 3% to reach 98 million cases, while domestic sparkling wine sales volume grew 7% to 3 million cases.

Sales of domestic wines grew 6% in December alone compared to December 2012, according to IRI, the Chicago-based market-research firm, and analysis by Wines Vines Analytics. December was by far the biggest sales month of the year, with $742 million in wine sales at the food, drug, liquor and convenience stores monitored by IRI. Domestic table wines grew by 7% in December, but a 2% drop in domestic sparkling wine sales drew down the overall rate.

Red blends up 18%
Chardonnay and Cabernet Sauvignon held their places as the No. 1 and No. 2 top-selling varietal wines off-premise during 2013. The No. 3 position shifted, however, as Pinot Grigio/Gris sales grew 11% to surpass Merlot sales, which declined 2%. The red blends/Meritage category grew fastest at 18%, followed by Fumé/Sauvignon Blanc and Pinot Noir, both with 12% increases.

White Zinfandel shrank by 7% and Riesling by 4%. Syrah/Shiraz contracted by 12% in 750ml bottles and by 7% in 1.5-liter bottles.

Domestic table wines gained 1% market share from imports and took 80% of dollar value in IRI’s 2013 total versus 20% for imports. Imported table wines grew 1%. California had a 73% share of the table wine market, followed by Australia and Italy, both with 6%, and Washington state with 5%.

Sales growth rates by price segment varied considerably in 2013. The hottest domestic wines were those priced $20 and up, which grew by 21%, followed by premium boxed wines priced $3.50-$4.99 per 750ml at 20%.

Cabernet leads at $20
Among $20-plus wines, the biggest selling varietals (in order) in terms of largest sales were Cabernet Sauvignon, Chardonnay, Pinot Noir and Pinot Grigio/Gris. Pinot Noir was by far the fastest growing high-priced varietal of 2013. Sales were up by 54%.

The largest price segment in dollars for domestics was $5-$7.99. This category grew 4%. Close behind in overall sales was the $8-$10.99 segment, which grew 10%.

The top-selling brands in dollar value tended to be those in low price segments. Barefoot remained the No. 1 selling brand, Sutter Home was second, Franzia was third, Yellow Tail fourth and Woodbridge by Robert Mondavi was fifth.

Kendall-Jackson Vintners Reserve was the only brand in the top 20 priced more than $11 per bottle.
 

 

 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • September 6
     
    Harvest Wine Celebration
     
  • September 11-13
     
    Cincinnati Food + Wine Classic
     
  • September 17
     
    Winejobs.com Summit
     
  • September 18
     
    Owning and Operating an Urban Winery or Brewery
     
  • MORE »
 

READER COMMENTS
 
Article: Crowd Funds 10,000 Cultivars »
 
Thanks for interviewing the academic breeders. They would love to be able to raise $167K...
Reader: New York Viticulture
 
Article: Nielsen Unpacks Package Design »
 
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
 
Article: Nielsen Unpacks Package Design »
 
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
 
Article: Experimental Solution to Pierce's Disease »
 
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Finishing Harvest In C...
 Corvallis, OR
Cellar, Lab and Production
 Madison Wisconsin Dist...
 Madison, WI
Sales and Marketing
 Telephone Sales Associ...
 Rutherford, CA
Sales and Marketing
 Staff Accountant And L...
 Sebastopol, CA
Finance
 Key Account Manager
 Albany, NY
Sales and Marketing
 Entry Level On And Off...
 Miami, FL
Sales and Marketing
 Sales
 Healdsburg, CA
Sales and Marketing
 Estate Director
 Napa, CA
DTC, Tasting Room and Retai
 Assistant Wine Club Co...
 Geyserville, CA
DTC, Tasting Room and Retai
 Guest Services Represe...
 Benton City, WA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.