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Offers Spike in December

February 2014
 
by Andrew Adams
 
 
Flash Sites Compared for December

Flash offers continued to climb as 2013 came to an end. In December, flash websites made 722 offers for domestic wines. That total was 26% higher than in December of 2012 and brought the 12-month total to virtually the same level as 2012 as well. The monthly average of unique U.S. wineries offering wines through flash sites has increased each year since Wines Vines Analytics first started tracking offers. In 2011 the average was 244 per month, which grew to 296 in 2012 and 315 per month during the past year. The total number of wineries with offers through flash sites in 2013 was 1,062.

 

 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
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