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Wine Sales Grow 7%; Winery Jobs Up 27% in 2013

February 2014
 
by Jim Gordon
 
 
“off-premise
 
Sales of domestic wines grew 6% in December compared to December 2012, according ?to IRI. December was by far the biggest month of 2013, with $742 million in sales.
The three key Wine Industry Metrics covered by Wines & Vines for the complete year 2013 were all positive. Domestic wine sales enjoyed 7% gains in both the off-premise and direct-to-consumer channels. Off-premise results totaled $7.3 billion in stores monitored by IRI. The same growth rate brought $1.58 billion sales in DtC shipments. More dramatic was the 27% growth seen in the Winery Job Index, reflecting a growing and confident U.S. wine industry.

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
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