Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Vineyard View

 

Evaluating Sustainable Certification Programs

March 2014
 
by Cliff Ohmart
 

More regional sustainable farming certification programs exist for winegrapes than for any other crop in the United States. By my count, there are six (see table at right). With so many options, it is worth discussing why there are so many programs and how to evaluate them.

After six years of hype, the Leonardo Academy (a nonprofit group dedicated to advancing sustainable agriculture, LEED building and fire suppression) has finally made available for public comment what they are calling the National Sustainable Ag Standards. This is their attempt to establish a single set of sustainable farming practice standards for all crops throughout the United States.

Sustainable Certification Programs
 

There are several reasons why the U.S. wine industry has been an incubator for so many sustainable wine-growing certification programs. First, wine grape growers are progressive and proactive, and they have formed trade associations in many regions to meet local wine grape-growing challenges, with several focusing on the sustainable growing of wine grapes. Second, many sustainable wine-growing practices are correlated with good quality fruit that makes good wine. Third, terroir is a key factor in wine marketing, and some regional groups decided to connect regional identity with sustainable farming practices. Lastly, every winery is a brand unto itself—each with its own marketing program that can use the sustainable farming story, providing a comprehensive way to promote the region’s sustainable-certification programs.

Transparency is an essential element of a sustainable wine-growing certification program. Without it, potential members cannot determine how the program was developed or evaluate its rigor and credibility. The Internet is a great vehicle for presenting information about a program, but potential members must remain critical when interpreting what they see on a program’s website. It is easy to give a program the appearance of being credible with nice graphics and text, but be skeptical of any program that does not clearly present information about some of the following points.

Process vs. practice

 

 
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
 
Currently subscribed users please log in at the top of this page.
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
September 2014 $575 million
5%
$7,743 million
6%
September 2013 $550 million $7,311 million
     
Direct-to-Consumer Shipments » Month   12 Months  
September 2014 $163 million
16%
$1,708 million
11%
September 2013 $141 million $1,538 million
     
Winery Job Index » Month   12 Months  
September 2014 166
14%
226
18%
September 2013 145 192
     
 
MORE » Released on 10.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • October 26
     
    Pinot on the River
     
  • November 1-2
     
    Temecula Harvest Celebration Barrel Tasting
     
  • November 5
     
    Single Vineyard Night
     
  • November 5-6
     
    Southeastern United Wine & Grape Symposium
     
  • MORE »
 

READER COMMENTS
 
Article: The 'Sideways' Effect »
 
Thank you for this research that confirms what many thought about the pinot noir effect....
Reader: Guest
 
Article: Fine for Volunteer Labor Makes Wineries Wary »
 
This is so incredibly asinine. And my taxes go to help fund these over-reaches? No...
Reader: Philburtonj
 
Article: Paso Winegrowers Back on TTB Track »
 
Unfortunately, they will be named Drought sinkhole #1, #2, #3, etc. Really, 11 different flavor profiles...
Reader: Donn Rutkoff
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
Article: New York OKs Out-of-State Grapes »
 
If the resultant wine, using out of state juice,bears the "American" on the label, I...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Part-Time Internet Dat...
 3 Locations In, CA
Sales and Marketing
 Retail Sales & Supervi...
 Greenwich, CT
DTC, Tasting Room and Retai
 Regional Manager Mass...
 Boston, MA
Sales and Marketing
 Operations/Office Mana...
 Richmond, VA
General Administration and
 Part-Time Wine Club As...
 Napa, CA
DTC, Tasting Room and Retai
 Cellarmaster
 Woodinville, WA
Winemaking and Production
 Sales Representative
 Central, IL
Sales and Marketing
 Sales Representative -...
 Southern, CA
Sales and Marketing
 Wine Educator / Events
 Healdsburg, CA
DTC, Tasting Room and Retai
 Wine Educator
 Healdsburg, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.