Vineyard View

 

The Commodification Of the Winegrape

March 2007
 
by Cliff Ohmart
 
A commodity is defined by Wikipedia as "a largely homogeneous product traded solely based on price." Growing a commodity crop seems like a brutal business, since the grower has no control over price yet price is the only thing that matters. When prices are up, the grower makes money; when the prices are down, the grower loses money. About the only thing a grower has control over is trying to lower the cost of production per unit of product.
 

 
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
 
Currently subscribed users please log in at the top of this page.
 
SEE OTHER EDITIONS OF THIS COLUMN  CURRENT COLUMN ARTICLES »