The Commodification Of the Winegrape
by Cliff Ohmart
A commodity is defined by Wikipedia as "a largely homogeneous product traded solely based on price." Growing a commodity crop seems like a brutal business, since the grower has no control over price yet price is the only thing that matters. When prices are up, the grower makes money; when the prices are down, the grower loses money. About the only thing a grower has control over is trying to lower the cost of production per unit of product.
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