Editor's Letter

 

When Do Appellations Matter?

November 2006
 
by Jim Gordon
 
Negociant Donny Sebastiani of Sonoma, Calif., was explaining to a crowd at the Wine Industry Financial Symposium how his company views the global wine competition. He projected a photo taken at a Mission Viejo, Calif., retailer. A woman shopper beams while holding a bottle of Smoking Loon wine in front of a floor stack of the same. "Smoking Loon is my favorite Australian Merlot," she said.
 

 
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