Faces & Forums
Faces & Forums
The Wine Industry Financial Symposium focused on growth and profit strategies in its general session.
Photos: Kent Hanson
Robert Smiley, director of wine studies at the UC Davis Graduate School of Management, said his department's most recent interviews with winery executives found them quite optimistic about wine consumption, despite domestic wineries' smaller U.S. market share. Smiley reported results of the Wine Industry Financial Symposium Survey, compiled by Wine Business Monthly.
Keynote speaker John Grant, chief of staff of Kendall-Jackson Wine Estates, discussed his company's strategy for long-term growth, and asserted that families are important innovators in an increasingly corporate world. In a subsequent panel, executives from Diageo, Fosters, Constellation and Don Sebastiani & Sons examined "How Global Supply and Demand Is Changing the Wine Industry."
"A superior route to market is our No. 1 source of competitive advantage," said Steve Spadarotto, upper left, of Diageo Chateau & Estate in a panel on global supply and demand. Dan Zepponi, upper right, said wineries of all sizes compete in a global marketplace. David Hayman of Constellation, lower right, said, "Companies, more than countries, will define the competitive landscape." Moderator Ronald Larson of Trinchero Family Estates is shown lower left.
UBS Warburg and Chanin Capital Partners explained "Investing in the Wine Industry, How it Differs Today." Legal strategies for direct sales by retailers dominated a panel on "Beyond the Supreme Court Decision: A New Look." John Gillespie, WineColleagues, presented "Consumer Intelligence That Works."
Jim McCann, founder of 1-800-Flowers.com, which owns the Ambrosia wine retail business, spoke on "The Importance of Relationship Building and Customer Service."
Workshop sessions included Holly Myers, VP of marketing, Clos Du Val Wine Co., outlining the winery's "Hollywood Program."
In a panel discussion of "Front Line Selling: What is Really Going on in the Streets," Dick Reeves, Heck Estates national sales manager, Bob Larkin, VP, Pacific Southern Wine Co. and Serenity Vineyards owner David Wiley shared insights on selling to retailers and restaurants.
The Wine Industry Symposium Group's president, Kathryn Archer, announced the upcoming Central Coast Insights, Mar. 14, 2007, in San Luis Obispo. For more information, see winesymposium.com.