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Editor's Letter

 

Talking Up Technology

September 2006
 
by JIM GORDON
 
Consumers don't buy wine like they do cell phones or digital cameras. They're not looking for the hottest new computer technology to enable them to view podcasts in their Pinot Noir or to obtain five-spot focus in their Fumé Blanc. So the application of high-tech tools and methods in the wine industry has remained largely out of the public's sight.
 

 
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