Inquiring Winemaker

 

Beyond Bulk

June 2006
 
by Tim Patterson
 
The wine business thrives on terminology that carries a built-in electrical charge; that's why press releases are sprinkled with buzz words like "single vineyard," "unfined and unfiltered" or even "open-top fermenter." "Bulk wine" is not one of those fortunate phrases. "Bulk wine" has all the magnetism of "processed cheese product."
 

 
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