Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Faces & Forums

 

Gathering Heralds New Technology

September 2008
 
by Paul Franson
 
 
Wine Industry Technology Symposium, WITS
 
Corporate marketing director Jennifer Lemming, vice president of channel development Andrea Johnston, and director of channel development Pascal Davis represent Inertia Beverage at WITS.
PHOTOS: Smoke Wallin/Wine Industry Technology Symposium
 
Napa, Calif. -- More than 300 attendees from wineries, technology suppliers and other organizations attended the fifth Wine Industry Technology Symposium (WITS) in Napa, where participants heard about trends in logistics that could affect their companies.

WITS co-founder and co-chair Lesley Berglund said topics for the symposium were determined by a select winery council, with key issues including the next generation of direct consumer interaction, notably online social networks. Other key topics included upcoming compliance issues, "greening" of the industry, collecting and using meaningful data, and strategic technical leadership. Berglund also announced that the conference is donating funds for technical research to the Wine Institute.

Wine Industry Technology Symposium, WITS
 
Smoke Wallin (left), co-chairman of WITS, talks with Jack Clare of Constellation Brands.
Wine Industry Technology Symposium, WITS
 
Scott Rounds (right) of Domaine Carneros gets animated with Tim Heaton of Wine Strategies.

The first keynote speaker, Ben Gordon, is an expert in logistics who outlined the many changes occurring in shipping, primarily due to the high cost of fuel. The second keynote speaker was Scott Shaw, whose promotional company Fishbowl is named after the common depository for business cards at many retail locations. His firm helps restaurants mount e-mail campaigns, and he said they've proven a very effective means to promote businesses.

Wine Industry Technology Symposium, WITS
 
Bob Barnes, chief information officer of Korbel, raises a glass of his brand's sparkling wine.
Wine Industry Technology Symposium, WITS
 
Scott Diehl (right) discusses Trade Pulse, where he serves as VP of corporate technology.

Breakout sessions in four tracks--technology leadership, consumer direct sales, trade sales and marketing, and vineyard and winery--followed the general session.
 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
February 2015 $643 million
7%
$7,954 million
5%
February 2014 $601 million $7,560 million
     
Direct-to-Consumer Shipments » Month   12 Months  
February 2015 $132 million
4%
$1,823 million
14%
February 2014 $126 million $1,598 million
     
Winery Job Index » Month   12 Months  
February 2015 275
26%
238
16%
February 2014 219 206
     
 
MORE » Released on 03.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 26-29
     
    Taste Washington
     
  • March 27-29
     
    Garagiste Festival
     
  • March 31
     
    Wine Market Council Consumer Research Conference
     
  • April 17
     
    Newsom Grape Day
     
  • MORE »
 

READER COMMENTS
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
Article: Loosening AVA Regulations »
 
When I see 'Napa Valley'on a wine label, it doesn't only suggest the flavors I...
Reader: Guest
 
Article: Loosening AVA Regulations »
 
I should be able to live in MA, buy Napa, CA grapes, truck them across...
Reader: Guest
 
Article: The Stark Disparity in Critical Tastes »
 
The disparity is all well and good for consumers. More opinions and a kind of...
Reader: Guest
 
Article: Commercial Teaching Winery for the Midwest »
 
Please visit www.lakemichigancollege.edu/wine for more information about the program.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Associate...
 Calistoga, CA
DTC, Tasting Room and Retai
 New Wine Importer Look...
 New York, NY
Sales and Marketing
 Tasting Room Associate
 Dundee, OR
DTC, Tasting Room and Retai
 Chicago Sales Rep Need...
 Chicago, IL
Sales and Marketing
 North Central Regional...
 Chicago, Detroit, IL
Sales and Marketing
 District Sales Manager...
 Tampa, Ft. Lauderdale, FL
Sales and Marketing
 Wine Sales Representat...
 Manhattan, NY
Sales and Marketing
 Visitor Center Busser/...
 Rutherford, CA
DTC, Tasting Room and Retai
 Assistant Winemaker
 Los Olivos, CA
Winemaker/Enologist
 Retail Wine And Liquor...
 Nyc, NY
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.