Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Faces & Forums

 

Winemakers Unite in San Francisco

February 2009
 
by Kate Lavin
 
 
Faces and Forums
 
Joann and Matt Reidy's wine label (left), Connor Brennan Cellars, is named after their sons.John Tarabini (right) is president of the San Francisco Wine Association and Damian Rae Winery.
PHOTO: Bridget Williams
 
San Francisco, Calif. -- Making wine for their Damian Rae label at Crushpad the last four years, John and Sharol Tarabini befriended dozens of fellow boutique winery owners. The family-owned wineries there produced between 50 and 500 cases annually, and the principals possessed a love for sharing the wine they'd made. But they were lacking a key ingredient to success: visibility. And that gave the Tarabinis an idea.

Faces and Forums
 
Sharol Tarabini (left) pours for guests at the wine association launch party in San Francisco. John and Carolyn Aver (right) replanted their vineyard to Pinot Noir in California's Uvas Valley.
 
Sixteen member wineries recently celebrated the launch of the San Francisco Wine Association (SFWA) by pouring for about 250 guests, several of whom were city winemakers who'd come to check out the event before joining themselves.

"This is a different concept of a winery," John Tarabini said. "You need great grapes, great winemakers, and you're going to make great wines."

Faces and Forums
 
About 250 people join the founding members of the San Francisco Wine Association to celebrate the group's collective effort to market and draw attention to wines crafted in the urban center.
PHOTO: Frank Anzalone
 
With that in mind, SFWA's mission is to provide a common platform from which member wineries can get exposure they would be unable to achieve individually, through large tasting events, marketing initiatives and an online presence.

"It made sense to band together--power in numbers," said Mark Moretti, a longtime hobbyist who launched the Mark Moretti Winery label in 2004.

Members pay dues, but unlike many nonprofit trade groups, the SFWA business model is a corporation.
 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2014 $557 million
5%
$7,577 million
6%
July 2013 $533 million $7,128 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2014 $61 million
9%
$1,674 million
10%
July 2013 $56 million $1,517 million
     
Winery Job Index » Month   12 Months  
July 2014 312
10%
222
19%
July 2013 283 187
     
 
MORE » Released on 08.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • August 30 - September 1
     
    Columbia Gorge Open House Weekend
     
  • September 5-6
     
    Windy City Wine Festival
     
  • September 11
     
    Women for WineSense "Women in Wine"
     
  • September 12
     
    Direct to Consumer Wine Sales
     
  • MORE »
 

READER COMMENTS
 
Article: Ledger David names first winemaker »
 
What a joy to have Kiley on the team! A lot of exciting things happening...
Reader: Guest
 
Article: Useful Spanish for Wine Harvest »
 
you misspelled "zona" under Loading Area
Reader: Guest
 
Article: Early 2014 Grape Harvest Begins »
 
Thanks for mentioning Temecula and the South Coast appellation in your article. It is great...
Reader: Guest
 
Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Sales Representative
 Daly City, CA
Sales and Marketing
 Fine Wine/Spirits Sale...
 Albany, NY
Sales and Marketing
 Wine Store - Sales Ass...
 New York, NY
Sales and Marketing
 Retail Store Manager
 Centerville, MA
DTC, Tasting Room and Retai
 Importing / Purchasing...
 Napa, CA
General Administration and
 Customer Service / Adm...
 Napa, CA
General Administration and
 Visitor Center Represe...
 Napa, CA
DTC, Tasting Room and Retai
 Administrative Assista...
 Santa Rosa, CA
General Administration and
 Assistant General Mana...
 City Of Sonoma, CA
General Administration and
 Tasting Room Associate
 Livermore, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.