Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Faces & Forums

 

Winemakers Unite in San Francisco

February 2009
 
by Kate Lavin
 
 
Faces and Forums
 
Joann and Matt Reidy's wine label (left), Connor Brennan Cellars, is named after their sons.John Tarabini (right) is president of the San Francisco Wine Association and Damian Rae Winery.
PHOTO: Bridget Williams
 
San Francisco, Calif. -- Making wine for their Damian Rae label at Crushpad the last four years, John and Sharol Tarabini befriended dozens of fellow boutique winery owners. The family-owned wineries there produced between 50 and 500 cases annually, and the principals possessed a love for sharing the wine they'd made. But they were lacking a key ingredient to success: visibility. And that gave the Tarabinis an idea.

Faces and Forums
 
Sharol Tarabini (left) pours for guests at the wine association launch party in San Francisco. John and Carolyn Aver (right) replanted their vineyard to Pinot Noir in California's Uvas Valley.
 
Sixteen member wineries recently celebrated the launch of the San Francisco Wine Association (SFWA) by pouring for about 250 guests, several of whom were city winemakers who'd come to check out the event before joining themselves.

"This is a different concept of a winery," John Tarabini said. "You need great grapes, great winemakers, and you're going to make great wines."

Faces and Forums
 
About 250 people join the founding members of the San Francisco Wine Association to celebrate the group's collective effort to market and draw attention to wines crafted in the urban center.
PHOTO: Frank Anzalone
 
With that in mind, SFWA's mission is to provide a common platform from which member wineries can get exposure they would be unable to achieve individually, through large tasting events, marketing initiatives and an online presence.

"It made sense to band together--power in numbers," said Mark Moretti, a longtime hobbyist who launched the Mark Moretti Winery label in 2004.

Members pay dues, but unlike many nonprofit trade groups, the SFWA business model is a corporation.
 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
MORE » Released on 01.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • January 27-29
     
    Unified Wine & Grape Symposium
     
  • January 28
     
    Working with Third Party Reviewers
     
  • January 28
     
    Create Your 2015 Event Calendar
     
  • January 29-31
     
    Zinfandel Experience
     
  • MORE »
 

READER COMMENTS
 
Article: Who's Confused About Champagne? »
 
I think Korbel is missing an opportunity to reap a public relations bonanza. They could...
Reader: Donn Rutkoff
 
Article: Wine Flash Sales Activity Still Strong »
 
Thanks for the comment. It's a good point. We have added a line to the...
Reader: Jim Gordon
 
Article: Wine Flash Sales Activity Still Strong »
 
The bar chart at the top of this article is misleading. Nowhere in the chart...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I am a few months behind on reading so I was happy to see what...
Reader: David Coffaro
 
Article: B.C.'s Higher Markups Worry U.S. Exporters »
 
I suggest that the new mark-up structure worries BC fine wine drinkers as much as...
Reader: Marc Ofthenorth
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Wine Club Manager
 Napa, CA
DTC, Tasting Room and Retai
 Key Account Manager
 West Greenwich, RI
Sales and Marketing
 Fine Wine Specialist
 Baltimore, MD
Sales and Marketing
 Data Entry & Sample Lo...
 St. Helena, CA
General Administration and
 Assistant - Temporary
 Napa, CA
General Administration and
 Dtc Sales Manager
 Oakland, CA
DTC, Tasting Room and Retai
 Maintenance Supervisor
 Yountville, CA
Winemaking and Production
 Part Time Tasting Asso...
 Newberg, OR
DTC, Tasting Room and Retai
 Laboratory Technician
 Geyserville, CA
Winemaking and Production
 Event Manager
 Santa Rosa, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.