Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Faces & Forums

 

Winemakers Unite in San Francisco

February 2009
 
by Kate Lavin
 
 
Faces and Forums
 
Joann and Matt Reidy's wine label (left), Connor Brennan Cellars, is named after their sons.John Tarabini (right) is president of the San Francisco Wine Association and Damian Rae Winery.
PHOTO: Bridget Williams
 
San Francisco, Calif. -- Making wine for their Damian Rae label at Crushpad the last four years, John and Sharol Tarabini befriended dozens of fellow boutique winery owners. The family-owned wineries there produced between 50 and 500 cases annually, and the principals possessed a love for sharing the wine they'd made. But they were lacking a key ingredient to success: visibility. And that gave the Tarabinis an idea.

Faces and Forums
 
Sharol Tarabini (left) pours for guests at the wine association launch party in San Francisco. John and Carolyn Aver (right) replanted their vineyard to Pinot Noir in California's Uvas Valley.
 
Sixteen member wineries recently celebrated the launch of the San Francisco Wine Association (SFWA) by pouring for about 250 guests, several of whom were city winemakers who'd come to check out the event before joining themselves.

"This is a different concept of a winery," John Tarabini said. "You need great grapes, great winemakers, and you're going to make great wines."

Faces and Forums
 
About 250 people join the founding members of the San Francisco Wine Association to celebrate the group's collective effort to market and draw attention to wines crafted in the urban center.
PHOTO: Frank Anzalone
 
With that in mind, SFWA's mission is to provide a common platform from which member wineries can get exposure they would be unable to achieve individually, through large tasting events, marketing initiatives and an online presence.

"It made sense to band together--power in numbers," said Mark Moretti, a longtime hobbyist who launched the Mark Moretti Winery label in 2004.

Members pay dues, but unlike many nonprofit trade groups, the SFWA business model is a corporation.
 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2015 $607 million
7%
$8,068 million
5%
May 2014 $569 million $7,651 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2015 $141 million
4%
$1,896 million
14%
May 2014 $135 million $1,657 million
     
Winery Job Index » Month   12 Months  
May 2015 355
15%
256
20%
May 2014 308 213
     
 
MORE » Released on 06.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 7
     
    Sanitation Seminar, Napa
     
  • July 8
     
    Sanitation Seminar, Greenfield
     
  • July 9
     
    Sanitation Seminar, Solvang
     
  • July 9-10
     
    Wineries, Breweries and Distilleries
     
  • MORE »
 

READER COMMENTS
 
Article: Pull Red Blotch Vines, Get Paid »
 
Maybe this would be a good time for the USDA to allocate some of its...
Reader: Guest
 
Article: Wine E-commerce Remains a Niche »
 
This shouldn't be a surprise. E-commerce is only about 5-7% of overall retail across the...
Reader: Barbara Insel
 
Article: Pull Red Blotch Vines, Get Paid »
 
I worked for a year with USDA in Washington to get Red Blotch identified as...
Reader: Bob Dempel
 
Article: Pull Red Blotch Vines, Get Paid »
 
I'll bet anyone in Napa and Sonoma counties I can find GRBaV in their red...
Reader: Guest
 
Article: New York Wineries Going Green »
 
Bravo to Lakewood for being an early solar adopter in the Finger Lakes wine industry!...
Reader: Suzanne Hunt
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Associate
 St. Helena, CA
DTC, Tasting Room and Retai
 Vineyard Manager-Viney...
 Healdsburg, CA
Vineyards
 Consulting Winemaker
 Sierra Foothills, CA
Winemaker/Enologist
 Tasting Room Associate
 Healdsburg, CA
DTC, Tasting Room and Retai
 Administrative Assista...
 St. Helena, CA
General Administration and
 Chain Sales Consultant
 All, FL
Sales and Marketing
 Regional Sales Directo...
 Usa, NA
Sales and Marketing
 Winemaker
 Napa Valley, CA
Winemaker/Enologist
 Cellar Master
 Paso Robles, CA
Cellar, Lab and Production
 Wine Sales Professiona...
 Southborough, MA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.