Wines & Vines Home
   
SUBSCRIBER LOGIN ID:   Password:  
Where do I find this?
 
Latest news headlinesFeature articles from our editorial staffsThought-provoking commentaryNews this monthIndustry events and learning opportunitiesPrint Edition of Wines & VinesSubscribe to Vines & Vines magazine or order our productsDirectory and Buyers GuideAdvertise with Wines & Vines Online Marketing System (OMS)
EDITORIIAL COLUMNS - Marketing Matters
READER COMMENTS
 
Article: Napa Makes Moth Control Mandatory »
 
It appears your commissioner is being seen to be doing something about a situation that...
Reader: crash
 
Article: Washington Wineries Oppose Ballot Measure »
 
The WWI concerns are interesting. Here are a few reality checks. In-store tastings have been...
Reader: Don Julien
 
Article: Telemarketing Works for Wineries »
 
Scott, you nailed it - the key is integrity. If you're honest about who you...
Reader: Jim
 
Article: Wineries Rate Their Distributors »
 
About Time! To make this even better, have the retailers rate their distributors, and match...
Reader: Stan Rose
 
Article: Wine Tasting Room Success Strategies »
 
It sounds like the only thing Apha Omega needs now is a PR director with...
Reader: winetourist21
 
 
NEWSBRIEFS
  • Lake County is growing
    Robledo Family Winery opened a satellite tasting room in Lakeport, Lake County, where it farms 85 acres of vineyards. It’s the second site for 20,000-case Sonoma-based Robledo, and brings the Lake County Winery Association to a total of 27 winery members. Other new members are 1,000-case Hawk and Horse Vineyards, which farms 18 Biodynamic and organic-certified acres in Lower Lake, and Quattro Fratelli Cellars, Lakeport.
     
  • Goose Ridge opens second tasting room
    Goose Ridge Vineyard in April became the 12th Eastern Washington winery to open a satellite tasting room in the Western Washington town of Woodinville during the past year. The estate vineyard was established in Benton City in 1998; the 40,000-case winery also has a tasting room in nearby Richland.
     
  • Nicklaus takes a swing at wine
    Golf legend Jack Nicklaus and his family have partnered with Terlato Wines, Lake Bluff, Ill., to create Jack Nicklaus Wines, Bordeaux varietals and blends sourced from Napa Valley appellations. Retailing at $35 to $43 per bottle, they are available through uncorked.com and at golf clubs and resorts. The wines debuted in June.
     
  • New winemaker at Bedell
    Bedell Cellars, a 10,000-case producer in Cutchogue, on the North Fork of Long Island, N.Y., appointed Richard Olsen-Harbich winemaker. Previously, he was winemaker at 5,000-case Raphael in Peconic, N.Y.
     
  • Winemaker joins Vinicas
    Tartaric acid manufacturer/direct distributor, Vinicas Inc., Napa, Calif., appointed Krimo Souilah as winemaker and sales manager for North America. Owner of a Pinot Noir vineyard in British Columbia’s Okanagan Valley, he also has distributed barrels for Mercier USA Inc. For more information, visit vinicas.com.
     
  • MORE »
 

CALENDAR
  • July 1 - August 31
     
    Summer Passport
     
  • July 28-30
     
    Red, White & Bubbles
     
  • July 31
     
    Urban Wine Experience
     
  • August 1-8
     
    Key Largo Food and Wine Festival
     
  • MORE »
 
A compilation of wines reviewed each week by leading wire service and major daily newspaper wine columnists
 
READ »
 

 

Marketing Matters

 

How to Engage Millennials

April 2009
 
by Kate Lavin
 
'Millennial' was the No. 1 buzzword at the Unified Wine & Grape Symposium this year, and the topic on everyone's mind was how to reach the tech-savvy generation. According to a study presented by Wine Market Council president John Gillespie, nearly half of millennials surveyed say they consumed more wine in 2008 than they had the year before, and their consumption continues to grow, even as the industry's overall sales volume slows.
 

 
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
 
Currently subscribed users please log in at the top of this page.
 
SEE OTHER EDITIONS OF THIS COLUMN » CURRENT COLUMN ARTICLES »
 
 

 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
info@winesandvines.com
Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2010 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Seasonal Retail Associ...
 Yountville, CA
Hospitality and Retail
 Seasonal Chandon Host
 Yountville, CA
Hospitality and Retail
 Multiple Openings Avai...
 Clarksburg, CA
Winemaking and Production
 Boutique Wine Importer...
 Nyc, Ca, Nj, NA
Sales and Marketing
 Fine Wine Specialist
 All Major Cities In Florida, FL
Sales and Marketing
 Seasonal Harvest
 Napa, CA
Winemaking and Production
 District Manager, Nv
 Las Vegas, NV
Sales and Marketing
 Los Angeles Area Field...
 Los Angeles, CA
Sales and Marketing
 Harvest Enologist
 Napa, CA
Winemaking and Production
 Assistant Manager
 Oldwick, NJ
General Administration and
 
More Job Listings >>
Follow Us On:
 
 
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Industry Links

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2010 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.