Marketing Matters

 

Wineries Urged to Use Mobile Devices

March 2010
 
by Jane Firstenfeld
 
A keynote address and a breakout session at the 2010 Direct to Consumer Symposium emphasized that winery marketers must include mobile communications as a key element in their promotion and sales plans. The Jan. 19 event, in a new location at the Hyatt Vineyard Square in Santa Rosa, drew an overflow audience of about 300, mostly representing California wineries large and small, plus another 100 staffing the well-attended trade show.
 

 
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