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Wineries Urged to Use Mobile Devices

March 2010
 
by Jane Firstenfeld
 
A keynote address and a breakout session at the 2010 Direct to Consumer Symposium emphasized that winery marketers must include mobile communications as a key element in their promotion and sales plans. The Jan. 19 event, in a new location at the Hyatt Vineyard Square in Santa Rosa, drew an overflow audience of about 300, mostly representing California wineries large and small, plus another 100 staffing the well-attended trade show.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
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