Vineyard View

 

Sustainability: What's in It for Me?

September 2010
 
by Cliff Ohmart
 
What’s in it for me? The question sounds narcissistic, but it is something we all must consider to understand what motivates people. Marketing professionals have known this for a long time, but since I never took any marketing classes, I was in for a surprise.
 

 
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
 
Currently subscribed users please log in at the top of this page.
 
SEE OTHER EDITIONS OF THIS COLUMN  CURRENT COLUMN ARTICLES »