Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

No Easter, No Problem for Wine Sales

June 2011
 
by Jim Gordon
 
 
five year wine sales siri
 
Domestic table wine sales at major retailers continued to grow over last year’s pace in the four weeks ending April 17, according to data from the Symphony IRI Group (SIRI). The four-week growth rate slowed to just 2% for domestic wine—possibly because Easter did not fall during the period this year as it did last year—but the 52-week growth in dollar sales was 6%.

SIRI reported that table wines in Segment 7, at $20-plus per 750ml, have been growing rapidly. This trend continued in the recent data that SIRI analyzed from major food and drug store check stand scan data.

April 17 ended the fourth four-week data period of the year, which traditionally includes the Easter holiday, when wine sales usually rise. Doug Goodwin at SIRI said, “We are nearly four months into the year, and the fast start we saw in January sales is still going strong.”

Top 10 brands in Segment 7 in dollar sales are all domestic, except No. 1, Santa Margherita. Goodwin looked closely at the distribution of the top brands and concluded that Santa Margherita had by far the best market penetration at 51%. The nearest competitor in the top 10 didn’t surpass 29%. “It shows there is growth potential for many of these brands by gaining distribution,” he said.

 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • September 6
     
    Harvest Wine Celebration
     
  • September 11-13
     
    Cincinnati Food + Wine Classic
     
  • September 17
     
    Winejobs.com Summit
     
  • September 18
     
    Owning and Operating an Urban Winery or Brewery
     
  • MORE »
 

READER COMMENTS
 
Article: Crowd Funds 10,000 Cultivars »
 
Thanks for interviewing the academic breeders. They would love to be able to raise $167K...
Reader: New York Viticulture
 
Article: Nielsen Unpacks Package Design »
 
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
 
Article: Nielsen Unpacks Package Design »
 
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
 
Article: Experimental Solution to Pierce's Disease »
 
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Website Developer
 Eugene, OR
General Administration and
 Master Mechanic
 Geyserville, CA
Cellar, Lab and Production
 Brand Manager, Seghesi...
 Healdsburg/Napa, CA
Sales and Marketing
 Shipping/Receiving/Dtc...
 Lodi, CA
General Administration and
 Cook
 Napa, CA
DTC, Tasting Room and Retai
 Area Manager - Souther...
 Southern California, CA
Sales and Marketing
 Executive Asst/Marketi...
 Kenwood, CA
Sales and Marketing
 Inventory Control & Al...
 Saint Helena, CA
Finance
 Dtc Penfolds Ambassado...
 Napa, CA
Sales and Marketing
 State Compliance/Proje...
 Manteca, CA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.