Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

Retail Wine Sales Spike in May

July 2011
 
by Jim Gordon
 
 
SIRI Wine Industry Data Center
 
 
San Rafael, Calif.—The four-week period ending May 15 was a hot one for off-premise wine sales. Dollar sales of domestic table wines grew 10% over the same four-week period last year, according to Symphony IRI Group, a Chicago-based market research firm. The unusually high spike in sales was partly due to Easter falling in the four-week period this year, while it came earlier in 2010.

Still, the longer measure of 52-week performance showed 6% growth in domestic table wine dollar sales, as measured by SIRI at major food and drug stores. In contrast, imported table wines barely grew over 52 weeks, just 1%.

SIRI Wine Industry Data Center
 
 

Hottest price-points
Price-points at the top and the middle showed the highest growth rates for both four-week and 52-week performance. The priciest category SIRI measures, $20-plus, grew an amazing 37% over the same four-week period in 2011, presumably because people splurged on the fastest growing high-priced varietals to accompany their Easter ham: Sauvignon Blanc, Pinot Noir and Riesling. Cabernet Sauvignon led the $20-plus category in total dollar sales, however, followed closely by Chardonnay. Growth over 52 weeks for this whole price-category of domestic table wines was 21%.

The middle range of domestic table wines, priced from $8 to $10.99, grew by 15% over four weeks and by 11% over 52 weeks. Different varietals were the stars in this price category compared to the $20 wines. Red blends and/or Meritage wines spiked phenomenally by 62% in four weeks and 46% over 52 weeks.

SIRI Wine Industry Data Center
 
 

Sparkling wines grow
May 15 also closed out a great four weeks of growth for sparkling wines, as domestics grew by 24% and imported bubbly by 32%. This shows that the winter holidays are not the only sparkling occasions. To demonstrate that growth in sparkling wines was not a total fluke caused by Easter, the 52-week rates were a healthy 6% growth for domestic fizz and an even stronger 10% for imports.

Imports command a much higher market share in sparkling wines than in table wines, according to the SIRI data. Over 52 weeks, 37% of bubbly sales were imports, while 63% were domestic. For table wines, the parallel numbers are 22% imports and 78% domestic.

 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • January 7
     
    Putting Your Brand to Work
     
  • January 9-18
     
    Icewine Festival
     
  • January 13-16
     
    VinCO
     
  • January 15
     
    WineFlavor 101B
     
  • MORE »
 

READER COMMENTS
 
Article: Grape Industry Lukewarm on Immigration Act »
 
A band-aid it may be but instead of the negative tone of this article which...
Reader: Guest
 
Article: Oregon Wine Institute Plans for the Future »
 
When Mark is involved, things are going to work out just great! We miss the...
Reader: Peter Bell
 
Article: Spanish Cooper Sells Chinese Oak »
 
I would love to find Us wineries using the Chinese oak barrels. Do you know...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Trader Joe's (Union Square) and Whole Foods (Upper West Side) both have wine shops attached...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Maybe the economy could use another boost by repealing the post-prohibitionary laws too. Make it...
Reader: csm noble
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 International Marketin...
 St. Helena, CA
Sales and Marketing
 Sales Representatives
 North And South, CA
Sales and Marketing
 On-Call Chef
 Rutherford, CA
General Administration and
 Winery Estate Gardens ...
 Rutherford, CA
General Administration and
 Administrative Assista...
 Calistoga, CA
General Administration and
 Shipping And Operation...
 Windsor, CA
General Administration and
 Manager, Communication...
 San Francisco, CA
General Administration and
 Director Of Us Sales
 Glen Ellen Or Kelowna, Bc, CA
Sales and Marketing
 Vice President - Marke...
 Glen Ellen Or Kelowna, Bc, CA
Sales and Marketing
 Midwest Regional Sales...
 Chicago, IL
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.