Wine Industry Metrics
Gallo's Growing Barefoot Brand Is No. 1
Barefoot grew 27% in dollar sales over 52 weeks at the major U.S. food and drug stores from which SIRI analyzes check stand scan data. Barefoot’s volume rose 28% to 3.8 million 9-liter case equivalents, reflecting a slight price decrease of 4 cents. Trinchero Family Estates’ Ménage à Trois brand was the only wine in the top 20 to grow faster—33%—than Barefoot. Trinchero’s Sutter Home line stayed in the No. 2 spot overall, with $208 million while growing 6% in dollars.
Other brands with double-digit growth were La Crema from Jackson Family Wines at 19%, independent Bogle Vineyards and Italian import Cavit, both at 18%, and Gallo Family Vineyards at 16%. Five brands in the top 20 shrank in sales during the 52 weeks. Fetzer dropped fastest, with 14% negative growth.
Growth in domestic wine sales overall for the four weeks through June 13 ran slower than in the exceptionally fast-growing month of May, but still grew 7% over the same period last year, SIRI reported. Consumers bought $435 million of wine at major food and drug stores. The current 52-week growth rate was 6%, with $4.5 billion sales.
Sales were even better at 8% in four weeks for table wines in 750ml bottles; other sizes and packages drew down the overall average. Imports only grew 2% during the four weeks and accounted for just 21% of dollars spent on table wine.
The small segment of $20-plus domestic wines that is especially important to Wines & Vines readers continued to grow at an almost astonishing rate of 25% in the most recent four weeks, considering it has been growing rapidly for three years. Over 52 weeks it grew 21%.