Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

Gallo's Growing Barefoot Brand Is No. 1

August 2011
 
by Jim Gordon
 
 
SIRI
 
San Rafael, Calif.E. & J. Gallo Winery’s fast-growing Barefoot brand remained No. 1 in retail sales for the 52 weeks ending June 13, with $255 million in sales, according to SymphonyIRI Group, a Chicago-based market research firm. With Carlo Rossi ranking seventh in sales and Gallo Family vineyards ninth, the Gallo company owns three of the top 10 brands. Two other Gallo products, Livingston Cellars and Peter Vella box wines, also made the top 20.

Barefoot grew 27% in dollar sales over 52 weeks at the major U.S. food and drug stores from which SIRI analyzes check stand scan data. Barefoot’s volume rose 28% to 3.8 million 9-liter case equivalents, reflecting a slight price decrease of 4 cents. Trinchero Family Estates’ Ménage à Trois brand was the only wine in the top 20 to grow faster—33%—than Barefoot. Trinchero’s Sutter Home line stayed in the No. 2 spot overall, with $208 million while growing 6% in dollars.

Other brands with double-digit growth were La Crema from Jackson Family Wines at 19%, independent Bogle Vineyards and Italian import Cavit, both at 18%, and Gallo Family Vineyards at 16%. Five brands in the top 20 shrank in sales during the 52 weeks. Fetzer dropped fastest, with 14% negative growth.

Growth in domestic wine sales overall for the four weeks through June 13 ran slower than in the exceptionally fast-growing month of May, but still grew 7% over the same period last year, SIRI reported. Consumers bought $435 million of wine at major food and drug stores. The current 52-week growth rate was 6%, with $4.5 billion sales.

Sales were even better at 8% in four weeks for table wines in 750ml bottles; other sizes and packages drew down the overall average. Imports only grew 2% during the four weeks and accounted for just 21% of dollars spent on table wine.

The small segment of $20-plus domestic wines that is especially important to Wines & Vines readers continued to grow at an almost astonishing rate of 25% in the most recent four weeks, considering it has been growing rapidly for three years. Over 52 weeks it grew 21%.

 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • January 7
     
    Putting Your Brand to Work
     
  • January 9-18
     
    Icewine Festival
     
  • January 13-16
     
    VinCO
     
  • January 15
     
    WineFlavor 101B
     
  • MORE »
 

READER COMMENTS
 
Article: Grape Industry Lukewarm on Immigration Act »
 
A band-aid it may be but instead of the negative tone of this article which...
Reader: Guest
 
Article: Oregon Wine Institute Plans for the Future »
 
When Mark is involved, things are going to work out just great! We miss the...
Reader: Peter Bell
 
Article: Spanish Cooper Sells Chinese Oak »
 
I would love to find Us wineries using the Chinese oak barrels. Do you know...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Trader Joe's (Union Square) and Whole Foods (Upper West Side) both have wine shops attached...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Maybe the economy could use another boost by repealing the post-prohibitionary laws too. Make it...
Reader: csm noble
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Director Of Hospitalit...
 Napa, CA
DTC, Tasting Room and Retai
 Skilled Cellar Worker ...
 Santa Rosa, CA
Winemaking and Production
 Public Relations Accou...
 San Francisco, CA
Sales and Marketing
 Portfolio Marketing Ma...
 White Plains, NY
Sales and Marketing
 Midwest Regional Sales...
 Midwest Usa, IL
Sales and Marketing
 Vineyard Manager
 St. Helena, CA
Vineyards
 International Marketin...
 St. Helena, CA
Sales and Marketing
 Sales Representatives
 North And South, CA
Sales and Marketing
 On-Call Chef
 Rutherford, CA
General Administration and
 Winery Estate Gardens ...
 Rutherford, CA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.