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Wine Market Data Show Reasons to Be Optimistic

August 2011
 
by Jim Gordon
 
 
direct to consumer wine market
 
The pie charts show four wine regions' DtC shipment share of market (top) and growth rates (bottom). Note the growth in California shipments from beyond Napa and Sonoma.
Key indicators in our monthly data all pointed up in June. Domestic wine sales stayed ahead of last year by a healthy 7%, direct-to-consumer shipments also beat last year’s performance and Winejobs.com reported an unusually high 23% increase in winery hiring activity. No one has proclaimed an outright boom in the wine economy, partly because restaurant sales have been recovering more slowly than other channels, but wineries and marketers have good reasons to be optimistic.

 

 

 

 

 

 

 

 

 

direct to consumer wine sales
 
Staying well above June of last year, sales of domestic wines at major food and drug stores rose 7% in value according to check stand scan data from Symphony IRI.
 
direct to consumer wine shipments
 
DtC shipments took their annual summer plunge in June due to unfavorable weather for shipping, but they stayed ahead of June 2010 performance by 4%.
 
direct to consumer wine jobs
 
June saw the biggest increase of the year so far in winery job activity. Summer is when wineries gear up for the harvest and advertise for extra help.
 
 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

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