Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

Wine Market Data Show Reasons to Be Optimistic

August 2011
 
by Jim Gordon
 
 
direct to consumer wine market
 
The pie charts show four wine regions' DtC shipment share of market (top) and growth rates (bottom). Note the growth in California shipments from beyond Napa and Sonoma.
Key indicators in our monthly data all pointed up in June. Domestic wine sales stayed ahead of last year by a healthy 7%, direct-to-consumer shipments also beat last year’s performance and Winejobs.com reported an unusually high 23% increase in winery hiring activity. No one has proclaimed an outright boom in the wine economy, partly because restaurant sales have been recovering more slowly than other channels, but wineries and marketers have good reasons to be optimistic.

 

 

 

 

 

 

 

 

 

direct to consumer wine sales
 
Staying well above June of last year, sales of domestic wines at major food and drug stores rose 7% in value according to check stand scan data from Symphony IRI.
 
direct to consumer wine shipments
 
DtC shipments took their annual summer plunge in June due to unfavorable weather for shipping, but they stayed ahead of June 2010 performance by 4%.
 
direct to consumer wine jobs
 
June saw the biggest increase of the year so far in winery job activity. Summer is when wineries gear up for the harvest and advertise for extra help.
 
 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2015 $607 million
7%
$8,068 million
5%
May 2014 $569 million $7,651 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2015 $141 million
4%
$1,896 million
14%
May 2014 $135 million $1,657 million
     
Winery Job Index » Month   12 Months  
May 2015 355
15%
256
20%
May 2014 308 213
     
 
MORE » Released on 06.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 7
     
    Sanitation Seminar, Napa
     
  • July 8
     
    Sanitation Seminar, Greenfield
     
  • July 9
     
    Sanitation Seminar, Solvang
     
  • July 9-10
     
    Wineries, Breweries and Distilleries
     
  • MORE »
 

READER COMMENTS
 
Article: B.C. Eyes New Wine Appellation Rules »
 
Slight misquote or perhaps I misspoke so I will clarify the thought: People were not...
Reader: Guest
 
Article: Pull Red Blotch Vines, Get Paid »
 
Maybe this would be a good time for the USDA to allocate some of its...
Reader: Guest
 
Article: Wine E-commerce Remains a Niche »
 
This shouldn't be a surprise. E-commerce is only about 5-7% of overall retail across the...
Reader: Barbara Insel
 
Article: Pull Red Blotch Vines, Get Paid »
 
I worked for a year with USDA in Washington to get Red Blotch identified as...
Reader: Bob Dempel
 
Article: Pull Red Blotch Vines, Get Paid »
 
I'll bet anyone in Napa and Sonoma counties I can find GRBaV in their red...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Associate
 Yamhill, OR
DTC, Tasting Room and Retai
 Northern Nj And Ct Dis...
 Northen Nj And Ct, NA
Sales and Marketing
 Bottling Coordinator
 San Luis Obispo, CA
Cellar, Lab and Production
 Federal Compliance Spe...
 Manteca, CA
General Administration and
 State Compliance/Proje...
 Manteca, CA
General Administration and
 2015 Seasonal Harvest ...
 Napa, CA
Cellar, Lab and Production
 Wine Director
 New York, NY
General Administration and
 Enologist
 Healdsburg, CA
Winemaker/Enologist
 Wine Manager
 Clifton, NJ
DTC, Tasting Room and Retai
 Assistant Tasting Room...
 Windsor, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.