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Measuring Sustainability

September 2011
 
by Cliff Ohmart
 
 
CLICK PHOTO TO PLAY VIDEO: Cliff Ohmart at Bokish Vineyards
The wine community has embraced the concept of sustainability like no other cropping system. Since the early 1990s winegrowers and winemakers have been committed to moving along the sustainability continuum, from less sustainable to more sustainable. For the most part, progress has been measured by implementing and tracking practices.

Furthermore, all of the existing sustainability certification programs (such as Lodi Rules for Sustainable Winegrowing, Sustainability in Practice, Certified California Sustainable Winegrowing Program, National Organic Program and Biodynamic Farming) are practice-based. University and government programs designed to improve environmental and social conditions on and off the farm also are based on implementing what have been labeled best management practices, or BMPs.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
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July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
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July 2015 323
4%
262
18%
July 2014 312 222
     
 
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