Wine Industry Metrics
Domestic Wine Sales Up 9%
Every four-week period in the 17 months since Wines & Vines began analyzing sales data from the Symphony IRI Group, a Chicago-based market research firm, has shown positive growth in domestic wine sales.
Growth has remained fastest in the highest priced category that SIRI measures—wines priced at $20 and higher. Sales in that category reached $14 million for the four weeks ending July 10, representing 32% growth in dollars over the same four weeks in 2010. The 52-week growth for these high-ticket wines was 22%.
The largest dollar category of domestic table wines includes those retailing for $5-$7.99 per 750ml bottle. This category sold $1.1 billion in 52-week sales, representing a more modest but healthy 5% growth rate.
Imported table wines are in a different boat. If retailers aren’t seeing their overall revenues rise by 9%, it may be because imports are stuck at 1% growth year on year, both in the recent four-week window and over 52 weeks, according to SIRI’s data.