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Wine's Economic Indicators Rose Before Stocks Crashed

September 2011
 
by Wines & Vines staff
 
 
direct to consumer wine sales
 
Symphony IRI reported that domestic wine sales at major food and drug stores grew 9% in July over the same period last year.
direct to consumer wine sales
 
Cabernet Sauvignon continued to dominate varietal market share for domestic wines shipped direct to consumer (top) while all major varietals grew in sales value (below).

July data—gathered just before the stock market plunged during the second week of August—showed a strong wine economy in terms of sales and winery hiring activity. Retail domestic wine sales for the most recent four weeks grew at a rapid 9% pace over the same period last year, while direct-to-consumer shipments and the winejobs.com Index also grew over last year.

direct to consumer wine sales
 
Shipments of DtC wines in July, slow due to warm seasonal weather, still beat July 2010 shipments by 6% in value.
direct to consumer wine sales
 
The Winejobs.com Index of hiring activity in the wine sector stayed 5% ahead of last year's pace for July.
 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
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