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Wine Industry Metrics

 

August Was a Hot Month for the Wine Economy

October 2011
 
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wine industry data center dtc shipments destinations
 
Our data show that Californians ordered an even greater percentage of the DtC shipments of U.S. wine in the past 12 months than they did in the same period through August 2010. Second-ranked Texas saw a slight decrease in their share of DtC shipments. New York, Florida and Illinois kept their Nos. 3, 4 and 5 positions, while Virginia and Colorado swapped spots Nos. 6 and 7.

August may be the hottest month in terms of temperature, but in the wine economy it’s usually one of the coolest. Still, Wines & Vines' metrics of sales and winery-hiring activity showed very positive August numbers. Direct-to-consumer shipment in particular showed a big increase over 2010 in dollars during a month when many shipments are delayed until cooler weather returns to prevent damage to wine enroute.








wine industry data center domestic wine sales
 
Domestic wine sales at major food and drug stores grew 7% in August over a year ago, according to Symphony IRI, the Chicago-based market research firm.
 
wine industry data center direct to consumer shipments
 
August sales of DtC shipments began to bounce back from the usual summer slump, beating last year's August dollar shipments by 14%.
 
wine industry data center winery job index
 
Winery job activity as measured by the Winejobs.com index stayed nearly as strong in August as July, while it beat last August's activity by 15%.
 
 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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