Our data show that Californians ordered an even greater percentage of the DtC shipments of U.S. wine in the past 12 months than they did in the same period through August 2010. Second-ranked Texas saw a slight decrease in their share of DtC shipments. New York, Florida and Illinois kept their Nos. 3, 4 and 5 positions, while Virginia and Colorado swapped spots Nos. 6 and 7.
August may be the hottest month in terms of temperature, but in the wine economy it’s usually one of the coolest. Still, Wines & Vines' metrics of sales and winery-hiring activity showed very positive August numbers. Direct-to-consumer shipment in particular showed a big increase over 2010 in dollars during a month when many shipments are delayed until cooler weather returns to prevent damage to wine enroute.
Domestic wine sales at major food and drug stores grew 7% in August over a year ago, according to Symphony IRI, the Chicago-based market research firm.
August sales of DtC shipments began to bounce back from the usual summer slump, beating last year's August dollar shipments by 14%.
Winery job activity as measured by the Winejobs.com index stayed nearly as strong in August as July, while it beat last August's activity by 15%.