Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

Domestic Wine Sales Steadily Up

November 2011
 
by Jim Gordon
 
 
SIRI Symphony IRI
 
San Rafael, Calif.—Domestic wine sales at major U.S. food and drug retailers remained steadily up for the most recent period measured by the Symphony IRI Group. Four-week dollar sales ending Sept. 4 hit $351 million and grew 7% over the same period last year. The year-to-date growth rate was also 7%. Volume sales of domestic table wine grew a bit more slowly, at 5%, as prices edged up 8 cents per 750ml.

The news was even brighter in the narrower category of domestic varietal table wine packaged in 750ml bottles. This segment grew by nearly 9% in the recent four weeks. In contrast, varietals in 1.5L packages grew at 5%; non-varietals in 1.5L format actually dropped by 1% compared to the same period a year earlier.

Imported table wines were essentially flat in off-premise dollar sales for the year to date, showing just 1% growth. Tremendous increases of 32% by Argentina and 19% by New Zealand barely balanced hefty losses by two countries that export more to the U.S. France was down by 7% and Australia by 8%.

Oregon up 14%

Symphony IRI, the Chicago-based market research firm, measured Oregon table wine as being up 14% year to date with $38 million in dollar sales. This put Oregon in the same neighborhood as Spain and Germany in total sales, but each only holds about 1% market share in dollars. Sales of Washington wines so far this year grew 5% in dollars. Washington holds 5% of market share.

Speaking of Oregon and other Pinot Noir-producing regions, sales of Pinot Noir were among the fastest growing of the varietal types. Pinot Noir from all sources grew 12% year to date. However, the real champions of growth were red blends and Meritage wines, which increased sales by 28% year to date.

Chardonnay is king
Despite the long-running Anything But Chardonnay argument by some wine critics and trade members, Chardonnay is still the top-selling varietal, SIRI’s data show. Sales of Chardonnay—domestic and import combined—topped $1.3 billion in the most recent 52 weeks. No. 2 Cabernet Sauvignon sold a mere $897 million.

A look at sales of Chardonnay, Cabernet and Merlot by price-point shows that Chardonnay dominates those two reds and every other varietal category in five out of seven segments. Only in the mid-range of $8-$10.99 and in the highest-priced segment of $20-plus did Cabernet outsell Chardonnay in dollars.

 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • September 6
     
    Harvest Wine Celebration
     
  • September 11-13
     
    Cincinnati Food + Wine Classic
     
  • September 17
     
    Winejobs.com Summit
     
  • September 18
     
    Owning and Operating an Urban Winery or Brewery
     
  • MORE »
 

READER COMMENTS
 
Article: Crowd Funds 10,000 Cultivars »
 
Thanks for interviewing the academic breeders. They would love to be able to raise $167K...
Reader: New York Viticulture
 
Article: Nielsen Unpacks Package Design »
 
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
 
Article: Nielsen Unpacks Package Design »
 
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
 
Article: Experimental Solution to Pierce's Disease »
 
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Maintenance Mechanic 1
 Napa, CA
Vineyards
 Brand Manager
 Gold Hill, OR
Sales and Marketing
 Account Manager- Alcoh...
 Atascadero, CA
Finance
 Tasting Room Sales Ass...
 Rutherford, CA
DTC, Tasting Room and Retai
 Executive Chef
 St. Helena, TX
General Administration and
 Hospitality Associate
 Healdsburg, CA
DTC, Tasting Room and Retai
 Brand Manager Beringer...
 Napa, CA
Sales and Marketing
 Executive Director
 Ukiah, CA
General Administration and
 Arizona Sales Rep
 Phoenix, Flag, Tucson, AZ
Sales and Marketing
 Revana Sales Associate...
 St Helena, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.