Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

September Shows Great Sales and Hiring Activity

November 2011
 
by Jim Gordon
 
 
wine industry data center dtc shipments destinations
 
Any business would be happy to see sales and prices go up at the same time. That's what happened with DtC shipments of domestic wines in September. The big 33% jump in DtC dollar sales in September versus a year earlier reflected a 21% increase in volume sales accompanied by a 10% rise in average bottle price. If the sales trend continues through December, it will have been a great year.
Our three indicators of wine industry economic health collectively hit a growth rate in September that hadn't been seen since at least October 2010. The growth in wine sales at retail and in DtC shipments was clearly driven by consumer interest. DtC shipments for September were way up in volume as well as price per bottle. The big jump in winery hiring activity probably relates more to the first real balance of supply and demand for grapes and bulk wine since 2005.

 

 

 

 

 






 

wine industry data center domestic wine sales
 
Sales of domestic wines in major food and drug stores grew 7% in September over the same period in 2010. Year-to-date growth was also 7%.
 
wine industry data center direct to consumer shipments
 
DtC wine shipments jumped in September by 33% over the previous year as the busy fall direct-shipping season began.
 
wine industry data center winery job index
 
Winery hiring stayed high in September, when hiring often dips, as Winejobs.com measured 40% more activity than the same period a year ago.
 
 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • October 8
     
    Exporting Wine to China
     
  • October 10-13
     
    Celebration of Harvest Weekend in Santa Barbara
     
  • October 16-19
     
    Martha's Vineyard Food & Wine Festival
     
  • October 17-19
     
    Harvest Wine Weekend in Paso Robles
     
  • MORE »
 

READER COMMENTS
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
Article: New York OKs Out-of-State Grapes »
 
If the resultant wine, using out of state juice,bears the "American" on the label, I...
Reader: Guest
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Manager
 Yakima, WA
DTC, Tasting Room and Retai
 Winemaker - California...
 Fresno, CA
Winemaking and Production
 Wine Steward/Merchandi...
 Mesa, AZ
Sales and Marketing
 Market Sales Manager
 Newark, NJ
Sales and Marketing
 Tarry Wine-B&Bhg- Part...
 Port Chester, NY
DTC, Tasting Room and Retai
 Tasting Room Manager
 Woodinville, WA
DTC, Tasting Room and Retai
 Receptionist/Office As...
 Napa, CA
General Administration and
 Sales Representative
 East Bay - Sf Bay Area, CA
Sales and Marketing
 Draft Wine Sales/Techn...
 Chicago Metropolitan Area, IL
Sales and Marketing
 Regional Sales Manager
 Central Coast, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.