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Wine Woot Leads in Domestic Wine Emphasis

November 2011
 
by Jim Gordon
 
wines & vines wine industry data center flash report
 
This month we examined the WinesVinesDATA numbers for wine flash site activity in terms of winery location. In the graph below at left, North American wineries and vineyards can learn which sites favored their products in 2011. Wine Woot was the most domestic-oriented of the nine leading sites we monitor, and it had the second-highest traffic according to Compete.com. The Wine Spies, Lot18 and Invino were not far behind in concentration on domestic wines. Wines Til Sold Out was the most active site from in terms of offers, and it usually provides the deepest discounts. The graph below at right shows the most popular winery regions for flash offers. Napa's lead was not necessarily anything to brag about, since flash sites take advantage of wineries with slow sales and excess inventory.

wines & vines wine industry data center flash report
 

To download a full PDF version of The Flash Report for November, click here.

 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
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