Wine Industry Metrics
Wine Woot Leads in Domestic Wine Emphasis
This month we examined the WinesVinesDATA numbers for wine flash site activity in terms of winery location. In the graph below at left, North American wineries and vineyards can learn which sites favored their products in 2011. Wine Woot was the most domestic-oriented of the nine leading sites we monitor, and it had the second-highest traffic according to Compete.com. The Wine Spies, Lot18 and Invino were not far behind in concentration on domestic wines. Wines Til Sold Out was the most active site from in terms of offers, and it usually provides the deepest discounts. The graph below at right shows the most popular winery regions for flash offers. Napa's lead was not necessarily anything to brag about, since flash sites take advantage of wineries with slow sales and excess inventory.
To download a full PDF version of The Flash Report for November, click here.
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!Currently subscribed users please log in at the top of this page.