Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

2011 Ends With Growth In Sales and Winery Hiring

February 2012
 
by Jim Gordon
 
 
Wines & Vines wine industry data center
 
Wineries shipping directly to consumers had a great fourth quarter in 2011, as sales topped $500 million. This total surpassed 2010’s fourth-quarter sales by 17% and 2009’s mark by 45%. October and November were the year’s two biggest selling months, at $197 million and $200 million; so even though December is relatively slow, the fourth quarter is DtC’s strongest of the year. The DtC data come from a model developed by Wines & Vines and ShipCompliant.Wineries shipping directly to consumers had a great fourth quarter in 2011, as sales topped $500 million. This total surpassed 2010’s fourth-quarter sales by 17% and 2009’s mark by 45%. October and November were the year’s two biggest selling months, at $197 million and $200 million; so even though December is relatively slow, the fourth quarter is DtC’s strongest of the year. The DtC data come from a model developed by Wines & Vines and ShipCompliant.
The year 2011 ended on a high note for all three of the Wine Industry Data Center’s measures of economic health. Domestic wine sales in major food and drug stores were up 8% in December over the previous year, and domestic direct-to-consumer wine sales beat December 2010 figures by 7%. Both of these data sets spent all of 2011 on a higher level than 2010. The Winery Job Index for 2011 only dipped below 2010 in the month of February and finished in December with a 6% increase over December 2010.

 

 

 

 

 

 

 

 

 

 

 

Wines & Vines wine industry data center
 
Domestic table wine sales hit $448 million in the four weeks ending Dec. 25, 2011, according to Symphony IRI. The number reflects sales at major U.S. food and drug stores.
 
Wines & Vines wine industry data center
 
December sales of direct-to-consumer shipments reached $104 million and stayed 7% ahead of December 2010 while taking their usual seasonal nose-dive from the November high.
 
Wines & Vines wine industry data center
 
Winejobs.com reported that winery hiring activity, a measure of the industry’s economic health, stayed above last year’s level in December, ending a busier year than the past two.
 

 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
September 2014 $575 million
5%
$7,743 million
6%
September 2013 $550 million $7,311 million
     
Direct-to-Consumer Shipments » Month   12 Months  
September 2014 $163 million
16%
$1,708 million
11%
September 2013 $141 million $1,538 million
     
Winery Job Index » Month   12 Months  
September 2014 166
14%
226
18%
September 2013 145 192
     
 
MORE » Released on 10.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • October 26
     
    Pinot on the River
     
  • November 1-2
     
    A Wine & Food Affair
     
  • November 1-2
     
    Temecula Harvest Celebration Barrel Tasting
     
  • November 5
     
    Single Vineyard Night
     
  • MORE »
 

READER COMMENTS
 
Article: Tasting Wine From PD-Resistant Grapes »
 
Congratulations Andy! Lots of grapebreeders and southern growers will be looking through the catalogs. i...
Reader: Guest
 
Article: The 'Sideways' Effect »
 
Thank you for this research that confirms what many thought about the pinot noir effect....
Reader: Guest
 
Article: Fine for Volunteer Labor Makes Wineries Wary »
 
This is so incredibly asinine. And my taxes go to help fund these over-reaches? No...
Reader: Philburtonj
 
Article: Paso Winegrowers Back on TTB Track »
 
Unfortunately, they will be named Drought sinkhole #1, #2, #3, etc. Really, 11 different flavor profiles...
Reader: Donn Rutkoff
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Bottling Supervisor - ...
 Woodinville, WA
Winemaking and Production
 Team Member
 Healdsburg, CA
Sales and Marketing
 Tasting Room Sales Ass...
 Yakima, WA
DTC, Tasting Room and Retai
 Sales Professional (On...
 Vacaville-Fairfield-Davis, CA
Sales and Marketing
 National Sales
 Napa Valley, CA
Sales and Marketing
 No Central Regional Sa...
 Healdsburg, CA
Sales and Marketing
 Sales Representative
 Los Angeles, CA
Sales and Marketing
 Tasting Room Associate
 Sebastopol, CA
DTC, Tasting Room and Retai
 Wine Shop Looking For ...
 New York, NY
General Administration and
 Account Manager
 Denver, CO
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.