Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 

Wine Industry Metrics

 

2011 Ends With Growth In Sales and Winery Hiring

February 2012
 
by Jim Gordon
 
 
Wines & Vines wine industry data center
 
Wineries shipping directly to consumers had a great fourth quarter in 2011, as sales topped $500 million. This total surpassed 2010’s fourth-quarter sales by 17% and 2009’s mark by 45%. October and November were the year’s two biggest selling months, at $197 million and $200 million; so even though December is relatively slow, the fourth quarter is DtC’s strongest of the year. The DtC data come from a model developed by Wines & Vines and ShipCompliant.Wineries shipping directly to consumers had a great fourth quarter in 2011, as sales topped $500 million. This total surpassed 2010’s fourth-quarter sales by 17% and 2009’s mark by 45%. October and November were the year’s two biggest selling months, at $197 million and $200 million; so even though December is relatively slow, the fourth quarter is DtC’s strongest of the year. The DtC data come from a model developed by Wines & Vines and ShipCompliant.
The year 2011 ended on a high note for all three of the Wine Industry Data Center’s measures of economic health. Domestic wine sales in major food and drug stores were up 8% in December over the previous year, and domestic direct-to-consumer wine sales beat December 2010 figures by 7%. Both of these data sets spent all of 2011 on a higher level than 2010. The Winery Job Index for 2011 only dipped below 2010 in the month of February and finished in December with a 6% increase over December 2010.

 

 

 

 

 

 

 

 

 

 

 

Wines & Vines wine industry data center
 
Domestic table wine sales hit $448 million in the four weeks ending Dec. 25, 2011, according to Symphony IRI. The number reflects sales at major U.S. food and drug stores.
 
Wines & Vines wine industry data center
 
December sales of direct-to-consumer shipments reached $104 million and stayed 7% ahead of December 2010 while taking their usual seasonal nose-dive from the November high.
 
Wines & Vines wine industry data center
 
Winejobs.com reported that winery hiring activity, a measure of the industry’s economic health, stayed above last year’s level in December, ending a busier year than the past two.
 

 
SHARE »
Close
 
Currently no comments posted for this article.
 
 
SEE OTHER EDITIONS OF THIS COLUMN ï¿½ CURRENT COLUMN ARTICLES »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
February 2015 $643 million
7%
$7,954 million
5%
February 2014 $601 million $7,560 million
     
Direct-to-Consumer Shipments » Month   12 Months  
February 2015 $132 million
4%
$1,823 million
14%
February 2014 $126 million $1,598 million
     
Winery Job Index » Month   12 Months  
February 2015 275
26%
238
16%
February 2014 219 206
     
 
MORE » Released on 03.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • April 17
     
    Newsom Grape Day
     
  • April 17-19
     
    Earth Day Food & Wine Festival
     
  • April 21
     
    Ahead of the Curve
     
  • April 25-27
     
    World Wine Meetings America
     
  • MORE »
 

READER COMMENTS
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
Article: Loosening AVA Regulations »
 
When I see 'Napa Valley'on a wine label, it doesn't only suggest the flavors I...
Reader: Guest
 
Article: Loosening AVA Regulations »
 
I should be able to live in MA, buy Napa, CA grapes, truck them across...
Reader: Guest
 
Article: The Stark Disparity in Critical Tastes »
 
The disparity is all well and good for consumers. More opinions and a kind of...
Reader: Guest
 
Article: Commercial Teaching Winery for the Midwest »
 
Please visit www.lakemichigancollege.edu/wine for more information about the program.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Accountant
 Saint Helena, CA
Finance
 Tasting Room Sales Ass...
 Kenwood, CA
DTC, Tasting Room and Retai
 Graphic Designer (Juni...
 Santa Rosa, CA
DTC, Tasting Room and Retai
 Harvest Positions
 Sonoma, CA
Cellar, Lab and Production
 Tasting Room Associate
 Healdsburg, CA
DTC, Tasting Room and Retai
 Business Analyst
 San Francisco, CA
Sales and Marketing
 Cellar Master
 St. Helena, CA
Cellar, Lab and Production
 Harvest Cellar Worker
 Calistoga, CA
Cellar, Lab and Production
 2015 Harvest Intern
 Yountville, CA
Cellar, Lab and Production
 Tasting Room Professio...
 St. Helena, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.