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Wine Industry Metrics

 

2011 Ends With Growth In Sales and Winery Hiring

February 2012
 
by Jim Gordon
 
 
Wines & Vines wine industry data center
 
Wineries shipping directly to consumers had a great fourth quarter in 2011, as sales topped $500 million. This total surpassed 2010’s fourth-quarter sales by 17% and 2009’s mark by 45%. October and November were the year’s two biggest selling months, at $197 million and $200 million; so even though December is relatively slow, the fourth quarter is DtC’s strongest of the year. The DtC data come from a model developed by Wines & Vines and ShipCompliant.Wineries shipping directly to consumers had a great fourth quarter in 2011, as sales topped $500 million. This total surpassed 2010’s fourth-quarter sales by 17% and 2009’s mark by 45%. October and November were the year’s two biggest selling months, at $197 million and $200 million; so even though December is relatively slow, the fourth quarter is DtC’s strongest of the year. The DtC data come from a model developed by Wines & Vines and ShipCompliant.
The year 2011 ended on a high note for all three of the Wine Industry Data Center’s measures of economic health. Domestic wine sales in major food and drug stores were up 8% in December over the previous year, and domestic direct-to-consumer wine sales beat December 2010 figures by 7%. Both of these data sets spent all of 2011 on a higher level than 2010. The Winery Job Index for 2011 only dipped below 2010 in the month of February and finished in December with a 6% increase over December 2010.

 

 

 

 

 

 

 

 

 

 

 

Wines & Vines wine industry data center
 
Domestic table wine sales hit $448 million in the four weeks ending Dec. 25, 2011, according to Symphony IRI. The number reflects sales at major U.S. food and drug stores.
 
Wines & Vines wine industry data center
 
December sales of direct-to-consumer shipments reached $104 million and stayed 7% ahead of December 2010 while taking their usual seasonal nose-dive from the November high.
 
Wines & Vines wine industry data center
 
Winejobs.com reported that winery hiring activity, a measure of the industry’s economic health, stayed above last year’s level in December, ending a busier year than the past two.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
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Wine Shipping Report
2015
 
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