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Seasonal Uptick for Some Online Retailers

February 2012
 
by Andrew Adams
 
Wines & Vines Flash Report
 
As 2011 came to a close, some of the flash sites tracked by Wines & Vines exhibited an increase in offers to clear out inventory and take advantage of the traditional surge in wine buying that accompanies the holidays. Invino, in particular, posted more than three times as many offers in December than it did in July as it conducted an inventory clearance sale. Lot 18 steadily increased its number of offers from October through the end of December for a high of 183, giving it the second-highest number of offers in December. Invino and Lot 18 posted multiple offers per day in December. Wines Til Sold Out, however, had the highest total number of offers in the past six months with 898. The average bottle price from the flash sites with the most offers in December was $28.89.
Wines & Vines Flash Report
 
To download a full PDF version of The Flash Report for December, click here.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
September 2014 $575 million
5%
$7,743 million
6%
September 2013 $550 million $7,311 million
     
Direct-to-Consumer Shipments » Month   12 Months  
September 2014 $163 million
16%
$1,708 million
11%
September 2013 $141 million $1,538 million
     
Winery Job Index » Month   12 Months  
September 2014 166
14%
226
18%
September 2013 145 192
     
 
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