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Seasonal Uptick for Some Online Retailers

February 2012
 
by Andrew Adams
 
Wines & Vines Flash Report
 
As 2011 came to a close, some of the flash sites tracked by Wines & Vines exhibited an increase in offers to clear out inventory and take advantage of the traditional surge in wine buying that accompanies the holidays. Invino, in particular, posted more than three times as many offers in December than it did in July as it conducted an inventory clearance sale. Lot 18 steadily increased its number of offers from October through the end of December for a high of 183, giving it the second-highest number of offers in December. Invino and Lot 18 posted multiple offers per day in December. Wines Til Sold Out, however, had the highest total number of offers in the past six months with 898. The average bottle price from the flash sites with the most offers in December was $28.89.
Wines & Vines Flash Report
 
To download a full PDF version of The Flash Report for December, click here.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
MORE » Released on 01.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

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READER COMMENTS
 
Article: Wine Flash Sales Activity Still Strong »
 
Thanks for the comment. It's a good point. We have added a line to the...
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The bar chart at the top of this article is misleading. Nowhere in the chart...
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Good choice to not take the deal. You have a much needed item that wine...
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