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Flash Sites Ranked by Average Discount

February 2012
 
by Andrew Adams
 
 
Wines & Vines flash report
 
WinesVinesDATA reviewed the flash data from August through January and found that Last Bottle Wines offered the largest average discount of 48%, or $31.58. The site chose higher priced wines for its flash sales during the same period, meaning it offered the biggest deals on the most expensive wines. Despite the large discounts, Last Bottle Wines, which sells one wine until it’s sold out, still sold wine at the most expensive average flash price of $34.43. WineShopper posted the lowest flash price of  $21.29 and an average discount of 39%. The cheapest wine by average retail price, $32.37, could be found on Wine Woot, which offered an average discount of 31%. In total, the nine major flash sites made 706 offers from 572 unique wineries in January. Wines Til Sold Out had the most offers with 154, followed by Last Call Wines’ 149 and Invino with 118.

View the extended version of The Flash Report here.

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
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READER COMMENTS
 
Article: Wine Flash Sales Activity Still Strong »
 
Thanks for the comment. It's a good point. We have added a line to the...
Reader: Jim Gordon
 
Article: Wine Flash Sales Activity Still Strong »
 
The bar chart at the top of this article is misleading. Nowhere in the chart...
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I am a few months behind on reading so I was happy to see what...
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I suggest that the new mark-up structure worries BC fine wine drinkers as much as...
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Good choice to not take the deal. You have a much needed item that wine...
Reader: Guest
 
 


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