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February 2013 Issue of Wines & Vines
 
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Our Economic Indicators All Positive as 2012 Ends

 
by Jim Gordon
 
 
wine industry metrics
 
Off-premise sales, direct-to-consumer shipments and the Winery Job Index all grew in 2012, as confirmed by the December data for each of these metrics. Domestic wine sales in major retail stores reached $5 billion for the year; DtC sales neared $1.5 billion, and winery job activity hit an all-time high. The December Winery Job Index surpassed all other Decembers since 2007. The 2012 index average hit an all-time high, too. More information is available on these metrics and others at winesandvines.com/metrics.

 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2012 $365 million
6%
$4,866 million
6%
May 2013 $386 million $5,149 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2012 $108 million
17%
$1,349 million
11%
May 2013 $127 million $1,503 million
     
Winery Job Index » Month   12 Months  
May 2012 220
32%
151
19%
May 2013 291 180
     
 
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